Well, I am not the only guy. There are a few of us. As the Keys formulator, I was asked to attend this year’s California Women’s Conference to answer questions and talk to the press and celebrities about our line of chemical-free skin care products. I arrived in LA last week. It is always a
Finding your Voice at the California Women’s Conference
By Wendy Steele, Keys CEO So what happens when over 20,000 women convene at a special conference in Long Beach CA hosted by The People’s Governor, Arnold Schwarzenegger and California First Lady Maria Shriver? Well, we are about to find out! Keys is excited to participate in the CA Women’s Conference events on Monday October 26 and Tuesday October 27. During
Blogging…Not So Innocent
Blogging Debunking - Federal Style By Bob Root, Keys Technologist And it did not take a Michael Moore Film…. The Federal Trade Commission (FTC), protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers and celebrities to clearly disclose any “material
Keys Clear Cosmetics
Clear Cosmetics – Keys Makeup By Bob Root, Keys Chief Technologist When I am in front of customers, doctors, estheticians, makeup artists, actors and cosmeticians, the question is always the same. “When is Keys going to create a makeup line?” My answer is when I can find safe ingredients that have the right colors and





