KEYS TV   Sun and UV Avoidance

Wendy Steele, Keys CEO

UV “B” Chic and UV “A” Wise

Wendy Steele Keys CEO and Ten Year Melanoma Survivor

After the shock of being diagnosed with Melanoma Skin Cancer and the aftermath of dealing with all the chemical in my life that cause my skin disorders, the reality set home pretty quickly.   My skn could never again be exposed to prolonged UV events.  Growing up with a golden tan every summer, sailing the Chesapeak Bay and living in San Diego on a boat caused me to rethink my lifestyle.  Moreover, it caused me to become a advocate and spokesperson for UV and sun avoidance.

Yes, we make one of the finest sunblocks in the world. Consumer Reports said it was the most effective. The Environmental Working Group said we are the safest.   Still, my advocacy is education to stay out of the sun, wear a UPF rated hat and clothing, wear sunglasses and then cover exposed skin with sun protection.  Strange that a sun protection company would say cover-up…not really! Every day throughout the world, people die from Melanoma. Many do not realize it until it is too late.   I dress the way I do and take the sun seriously because my life depends on it.

90% of all visible skin aging comes from UV exposure.   So, if you are not afraid of the cancer potential, think of how you will look when you get older. Don’t think you have sun damage?   Hold your arms out so that you see the tops of your arms. Look at them carefully.   Any brown spots, freckles wrinkles or dry spots?  Now turn them over to see what no sun looks like.   If there is no difference, then good for you.   You are part of the <1% of the population that does not have sun damage.

Watch my video to see how to protect yourself from skin cancer and againg. It is all a matter of covering up!

Click the Arrow on the Video Player  See the Video

KEYS TV About Keys

Simple, Effective Pharmaceutical Grade Products for Skin Health

Bob Root Keys CTO and Co-Founder at White Sands NM

Many people have asked how we started Keys and why.

This short video overview will give you a sense of who we are, why we started and our purpose.

As an overview, Wendy Steele, Keys CEO was diagnosed with Melanoma Skin Cancer a little over ten years ago. She survived the cancer, but was terribly afflicted with skin disorders that were diagnosed by doctors as adult acne, eczema, psoriasis,l contact dermatitis and a myriad of other incorrect bad guesses. What she found was that it was the chemicals in prescription skincare and the sunscreens she had to wear to protect her skin.

Her husband an co-founder, Bob, engineered some simple effective products from ancients recipes as well as ones that he created to create chemical free skin health products that used pharmaceutical grade ingredients in therapeutic proportions.

This overview video introduces you to Bob & Wendy, Keys and our products. What you see is what you get!

Click the Arrow on the Video Player  See the Video

By Wendy Steele, Keys CEO

Wendy Steele Keys CEO and 10+ Year Melanoma Survivor

A few years ago when I fell and sprained my ankle, I had to send Bob to Santa Monica CA to meet with 300 Hollywood makeup artists.  The trip was to introduce Eye Butter as a natural alternative to eye foundations and creams.  Our message then and now was that natural products no longer needed to be a compromise.  Our message was and is that Eye Butter, Luminos and Solar Rx actually make people look good on and off camera.  Not just for the Red Carpet.

Most of you know that Bob is my business partner and also my husband.   Since I was then on crutches and unable to travel, it was hard to send him to be with makeup artists which were mostly beautiful women with “the natural look”.  As the story continues,  happily, Bob’s connection with these women did not end with the event in Santa Monica.  The relationships have strengthened and multiplied to where most of our beauty advisors are  makeup artists and actors.  And during this journey we have learned so much from them not only about on-camera results with Keys products, in addition many have become such good friends of Keys through our relationships with them.  Truly, they have become my friends as well.  Many attending a surprise birthday party for Bob at the Reagan Library in Southern California.

Traditionally, products are endorsed by celebrities by being paid to do so.  Not only can we not afford to do this form of endorsement, but it is generally against our philosophy.  Beauty is a relatively new market sector for us and most of the clear cosmetic product advancements came from our association with some very creative makeup artists. Read the rest of this entry »