Ele Keats   Actor Artist Keys Fan!

When we started Keys, we began small with a few products and some real fans.  Our core belief is that products should solve problems and make people feel good about themselves and what they are using in and on their body.

As we have grown, we feel it is time to honor some of those that we have helped, have been with us for a long time and those using our products in unique applications.

Featured Keys Customer:  Ele Keats, Hometown:  Hollywood California

Ele has been a real fan for a long time and has helped us with the development of a number of our products through her suggestions and ideas.  Ele’s testing, suggestions and input has lead to improvements in Island Rx foaming wash, Luminos, Solar Rx and Eye Butter.

In her own words, “I start each day with meditation,  a glass of water. My beauty ritual begins with clean natural products. My favorites are Keys Solar Rx Sunblock, Island RX Foaming Wash, Eye Butter eye cream and luminous moisturizer. They are the purest available and give glowing results. I mix my foundation in the luminous to create a personalized tinted moisturizer. I love Keys products and I adore Bob and Wendy. They are an example of true love and walking the talk.”

Ele The Actor…Motion Pictures, Television and Commercials

Ele Keats started acting professionally at 15 in the famous Michael Jackson Pepsi commercial.  Now with a career that spans 2 decades, she has worked with Robert Downey Jr in Eros, Christian Bale in Newsies,  Alan Arkin, Al Pacino, Michelle Pfeiffer, Ethan Hawke, to name just a few. She has appeared in 20 motion pictures including, Eros Directed by Steven Soderborgh, Newsies directed by Kenny Ortega, Alive, Frankie and Johnny. She has also appeared in numerous TV shows including CSI New York , Cold Case, Greek as well as 100s of television commercials. Ele is a “true” working actress. she enjoys her craft with ever changing new roles that challenge her creativity which bring her a sense of fulfillment. Ele stands out as an actors actor and thrives in one of the toughest professions.  Especially now in this new world of High Definition.

Ele The Artist…Jewelry Design!  Simplicity and Beauty!

“I am here to bring creation , inspiration and beauty. It is my philosophy with my acting career as well as my jewelry-line. I want to bring a little joy to this world,” says Ele.

ELE KEATS JEWELRY

It is easy to describe Ele’s work….True beauty, pure inspiration!

Ele Keats understands that women who hold forward thinking philosophies on health, beauty, and spirit

deserve a little more than a roughly shaped crystal strung on a strand of hemp. Presenting Ele Keats

Jewelry, an elegant, alluring collection in which each piece has been created by hand with both love, and

the clear intention of bringing a more connection, creation, inspiration and beauty into the world.

When a trusted mentor suggested Ele wear an emerald necklace for its healing and protective properties, she was unable to find anything on the market that met her high aesthetic standards, so she created her own design.   The response from friends and strangers alike made it clear that a career in inspirational gemstone jewelry design was the next step on Ele’s path.

Simple and eye-catching, Ele Keats Jewelry rests upon a spiritual backbone, with each gemstone chosen

for its unique healing qualities, and each design crafted to inspire.

Ele’s This Too Will Pass ring collection, inspired by best-selling spiritual philosopher Eckhart Tolle,

is an elegant reminder that the one thing in life we can count on is change.

Elements is Ele’s most recent collection and was inspired by the natural wonder of the Universe.

From Star nebulas, to the ocean Ele is fascinated by the miracles and beauty of nature and the Milky Way.

Ele deeply believes that how a piece is created and the origin of it’s materials are important expressions not only of overall quality, but also of the less tangible, more spiritual qualities of wellness and well being.  This is why Ele makes all her pieces out of reclaimed gold, and why she is intimately involved with all  aspects of design, craftsmanship and production. From personally selecting each gemstone, to collaborating with her goldsmith in her home city of Los Angeles, Ele lovingly attends to every detail.

Ele Keats Jewelry has been featured in “Lucky” magazine, worn in many films and TV shows and received  an overwhelming response from celebrity clientele, who praise her inspirational designs as “simply stunning.”   Clients include: Drew Barrymore, Diane Keaton, Philip Seymour Hoffman, Cameron Diaz, Lauren Graham, Mandy Moore, Poppy Montgomery, Teri Hatcher, Alison Lohman, Kerry Washington, Piper Perabo, Elizabeth Berkley, Carla Gugino, and Isabelle Adjani.

Both aesthetically striking and spiritually powerful, Ele Keats Jewelry both enhances and reflects the true

beauty of all women who wear it.

Ele Keats Jewelry: true beauty, pure inspiration.  Visit Ele’s webpage at by Clicking Here

Ele The Person…Healthy, Beautiful, Sincere and Original
“I am Vegan and have been practicingyoga for 20 years . Health is a foundation of my life.  I am committed to clean living and I only use natural products in my home and on my body.”

When asked, Bob & Wendy said, “Ele is the embodiment of a truly beautiful individual.  She is the essence of health, beauty, talent and sincerity.  She is truly a grateful person that has both inspiration and talent in everything she does.  Ele’s inspirational author, Eckhart Tolle lead her to embrace change with joy.  As in our book, Defining Moments, we talk about embracing the changes that come to us all in our lives.  It is a book that is full of defining moments that culminated in Melanoma which inspired our company.  We have had many defining moments since then and having Ele as a friend is certainly one of them.”

Learn more about Ele at http://www.elekeats.com

Keys Backgrounder…About Us!

Keys Green Natural Anti-Aging Skin Therapies…Ancient Remedies & Modern Technology

Natural Beauty, Natural Hair Care, Natural Skin therapies, Natural Pet Care

“We believe that over 50% of all skin disorders in people and pets are misdiagnosed and are actually caused by chemicals in everyday products and the environment!

We offer you this backgrounder as insight into our reason for being, purpose and direction.  We are not just another natural products company.  In fact, we consider ourselves a natural medicine and therapy products company that uses natural ingredient.  I believe our Purpose and Direction statement says it all!”

Wendy Steele, Keys CEO

Keys Purpose and Direction

Keys Care designs, develops and manufactures natural healing therapies for people and pets.   The quality and quantity of our ingredients are what differentiate us.  As we say it, Pharmaceutical grade whole ingredients in therapeutic proportions.  We use ancient remedies, natural medicines, whole natural ingredients, aromatherapy and aboriginal homeopathy combined with modern technology to provide safe and effective products for people and pets with skin disorders, sensitive skin, post cancer recovery or those wanting to avoid chemicals in their lives.  Our resellers are an extension of our core team and are experts and trusted advisors in their communities.

At our baseline, we believe that all of our products must solve problems and make people feel good.  We also believe that natural and organic are not features, they are the choice we make assuring purity of purpose.

How It Began

Wendy Steele & Bob Root

Wendy Steele and Bob Root are the founders and inventors of Keys Soap.  They are both ex-corporate executives: Bob was a CEO of a Silicon Valley High Tech company and Wendy a VP at Coca-Cola.

The soap and skin care connection?  Skin Cancer!

Wendy Steele, Keys Founder, was diagnosed with Melanoma and beat the deadly disease.  She could not beat the terrible reactions she had from prescription and expensive skincare products.  Told she had eczema, psoriasis, acne, rosacea and dermatitis her condition deteriorated.  Doctors kept prescribing more junk, steroids and cortisones.

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Bob Root, Keys CTO

I offer the title above with a great deal of respect for this years EWG 2010 Sunscreen Report.  I use the colloquial title because for the first time I feel there is a report that we can all read and understand.  Good on ya EWG for making something that we can read and learn as well as drill down for the details.

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It is that time of year again when the various sunscreen reports come out.

The Environmental Working Group 2010 Sunscreen Report is out a couple of months early.

Once again, Keys Solar Rx receives great marks in the Moisturizer with SPF category.

This year there are some interesting changes in the report that might not be very apparent, so I will try to hit some highlights to simplify it for you.  Most notable is that the ranking system is gone and it is a very clear, concise easy to read educational document.

Sunscreen Categories

A couple of years ago, we urged the EWG to revise the categories for sun protection products.  Last year there were two categories listed.  One for Beach and Sports and the other more cosmetic daily use products.  This year they have expanded the categories to include.  Adding two additional categories also helped to keep the list for each shorter and easier to read

• Beach and Sports Sunscreens
• SPF Lip Balm
• SPF Moisturizers (Keys Category)
• SPF Makeup

Ranking System Gone

I for one was very pleased at this because too many companies used the ranking system to market their products.  We were even guilty of this, but we justified it because everyone elese was doing it.  Not a good reason.  This year, the safety ratings are shown next to the products in alphabetical order.  Last year if you had a lower score than others, you appeared at the top of the list.  This year the list is safest in alphabetical order.  This will give you a more fair view of what is available.  So, we finally have a safety rating system without a ranking system.  This is much clearer when you look at the report.

Top Sun Tips

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We always endeavor to report on things that we know based on facts or studies.  This small review is most definitely and opinion piece from us, so you should form you own opinion by reading the links and watching the various videos available at the links.

Keys Review, Toxic America

Well if you missed it, the CNN series with Sanjay Gupta titled Toxic America was quite good.

Generally speaking, there was nothing new.  The wonderful thing about when people like Sanjay or Memet Oz grab a hold of something is that they simplify thing to a point where even us scientist get it.

Last night was the second and last episode and was mostly based on the EWG research that they found over 200 industrial chemicals in the umbilical cord of ten recently born babies.  Ken did very well coming off calm and well collected whereas the chemical industries Doberman looked and acted somewhat the fool.

I think that Sanjay was more than concerned because of the number of references back to him being the father of three girls.  His comments were delivered from a point of concern as a doctor, but to me it was clearly first as a father.  The espisode began with old videos of how the chemical industry positioned DDT as safe in the late 40′s through the 50′s.  His positioning was, if they thought it was safe then and we know it was not, what about all the 80,000+  chemicals that have gone untested except for the 200 mentioned.  Not a good score as an industry.  Tested 200 out of 80,000…that’s a confidence builder.

Awareness begins with a small wave that grows and grows until the majority gets it!  Then as it moves mainstream, more and more people start to understand and start to talk about things as if they are a part of everyday life.  Marketers refer to this as a life cycle.  There are first Early Adopters, then there are the Early Majority followed by the Late Majority.  Toward the end of the cycle comes the Late Adopters.  This sort of looks like a bell curve with time along the bottom axis and volume or more people along the vertical axis.  So, Sanjay spending two nights on an series called Toxic America is what I believe is the beginning of the climb along that bell curve.  For most of you, there will be not too much new because part of the reason you are reading this is because you already get it.  Think of it this way, as an early adopter, you have witnessed the long slow pull of awareness.  I think based on Sanjay and Ken Cook last night, the climb will be steep and fast with vast amounts of momentum.

I do believe that last night was the turning point for all the hard work by the EWG, the Compact for Safe Cosmetics, Teen Turning Green and the Breast Cancer Fund.  Keys has been involved early on in much of this effort and we are pleased to see this review by Dr. Sanjay Gupta.  Like all story tellers, he has condensed, boiled down and footnoted it for the rest of us.

Here are the links that you should spend some time with as soon as you can.

Toxic America http://www.cnn.com/SPECIALS/2010/toxic.america/

Dr Gupta’s site http://www.cnn.com/CNN/Programs/house.call/index.html (please read this one as soon as you can because it is current events based.