From now to at least October 31, 2014, we have put shipping to US Domestic Retail Customers on Sale.
In cooperation with the USPS, we have created a shipping sale with a discount of 25% off for domestic shipments over $50. The USPS has offered us a special discount to increase our volume and we are matching the amount. As always, domestic shipments over $75 are free.
There is nothing to do. If you enter an order for $50 to $74, you will receive 25% off the USPS rates. The discount is automatic when you go to checkout. After you have entered your shipping address and it is in the domestic US, you will see the discount next to the shipping amount. Select your preferred method if there is that option and that it it.
We are hoping that we will hit the mark to make this permanent, but for now, this offer is good through October 31, 2014. As always, we do not markup shipping fees, nor charge for boxes and packing materials. Now, we are passing along the USPS discount and doubling it to save you money.
Click Here to Go To The Keys Store Now!
Seven years in development, Silkin is the answer. We originally designed it for those with thick, long and big hair. The great news is that is is even better for people with short, silky, straight and thin hair. Men especially noted that they love the quick lather and ended up using it as a shave soap as well. Color and perm safe, it is truly a revolution in hair care.
Do not take our word for it. Click Here to order a $0.49 sachet good for a couple of washings or next time you order, you will get a sample of Silkin free automatically.
Silkin is an extension of our KPRO line. 6 months of testing has received many accalades from hair stylists, designers and everyday users looking for a natural alternative to conventional shampoos.
Silkin contains the same OptiFX particles that are in KPRO tinted products. Silkin opens the hair cuticle to clean and the OtiFX particles cling to the cuticle to offer a color enhancer, special shine and shimmer.
Silkin comes in a 16 ounce (472ml) pump bottle and retails for $24.95. It is a very concentrated shampoo that last much longer than expected. Click Here to buy Silkin
Silkin is 100% All-Natural Moisturizing Professional Shampoo for All Hair Types and Treated Hair. This KPRO Shampoo is designed to replace conventional shampoos and conditioners with professional results.
• Deep Cleaning Shampoo
• Color & Treated Safe
• Hydrating & Moisturizing
• Rich Lather for Short to Big Hair
• Low Scent – No Fragrance
• Color Enhancing Technology
Watch this two-minute video to learn more.
Wendy’s interview with Rhonda-youthful looking, vibrant & active 45-year old. Fan of KEYS RediCare Healing Therapy Spray.
by Wendy Steele, Keys CEO
Last October, Rhonda started experiencing periodic trouble swallowing. There were sporadic times when she was gasping for air for no apparent reason. For several years she has lived at over 6,000 feet elevation and has been acclimated to high altitude living. While she did not have pain-she knew she did not feel normal.
Her first thought was to visit her chiropractor for a full alignment. After her chiropractic visits she realized the feeling in her neck had not improved. In February, Rhonda visited her regular doctor who theorized that she could be experiencing a side effect of her celiac condition or acid reflux. As a precaution, her doctor referred her to a thyroid specialist. Her thyroid doctor could physically feel lumps around her trachea. Ultra-sound revealed lots of little nodules and 3 substantially larger nodules.
Rhonda agreed to follow up with her thyroid doctor for needle biopsies to determine if the 3 larger nodules were cancerous or benign. The needle biopsies were deemed “inconclusive”. However, she was advised that there was a possibility that they could be cancerous. Her doctor recommended surgery to remove both sides of the thyroid to be sure. Rhonda scheduled her surgery for a Monday and stayed overnight in the hospital for routine observation of her vital signs.
Post surgery, Rhonda learned that the pathology report indicated there was a small cancerous area that had been completely removed. Her doctor indicated that she would need to follow up, by taking a radiation iodine pill, but only after her TSH (thyroid stimulating hormone) levels were deemed adequate to begin that treatment.
In the meantime, post surgery, Rhonda wanted to immediately concentrate on assuring the best possible healing of the incision on her neck. She decided to use KEYS RediCare Spray Healing Therapy because she could simply spray on the lotion and she did not need to touch it to rub it in. This was critically important, as the incision was very tender and sore to touch. While still in the hospital Rhonda decided to take a selfie of her same day surgery-neck incision. Thereafter, every Monday, Rhonda took selfies for the next eight weeks. She thought that the results were remarkable and was very pleased with the scar healing she experienced while using RediCare. She contacted KEYS to let us know how happy she was with her healing experience with RediCare.
Click on the video below to see the nine-weeks animation of Rhonda’s healing process while using RediCare Healing Therapy Spray.
For quite a while, we have professed the connection of skin cancer and UV radiation. The surgeon general’s report yesterday and the passing of the innovative sunscreen act through the US House of Representatives has sparked renewed interest in the story. Our message is still the same and I have been saying it for ten years for Keys and for twenty years after being cured of Melanoma. Protect your skin from the sun and you will slow visible aging and prevent skin cancer
Our Solar Rx is ranked among the safest and most efficacious moisturizers with sunscreen based on the EWG 2014 Sunscreen Report. We always want to remind everyone that Solar Rx is a daily use sunscreen and is not designed for sports or activity as well as going to the beach applications.
We are receiving reports that Solar Rx is selling off the shelves which is a good thing because people are now even more aware of the need. Still, less than 15% of Americans use sun precautions.
Below is a verbatim reprint of the CNN article. Please Google for other articles to inform yourself of how to be sun safe.
Here is the link to Solar Rx on our store. Please also search in Clean Green Cafe for more articles.
Keys Care Continue reading
The US Patent and Trademark Office has recognized and certified OptiFX® particle. OptiFX particles are used in our KPRO line of super-cosmetics. These particles defract and refract light and also transmit adjacent texture and tone across the skin. Originally designed for ultra high definition digital motion picture cameras (UHDT), OptiFX particles offer a real illusionary effect on the skin that resembles a soft focus filter on the skin surface. One unique features is that the OptiFX particle also transmits tone and texture from one particle to another. This sub-feature hides fine lines without the use of fillers by reducing the shadow effects created by lines and wrinkled in the skin. People with large pores also benefit from the illusionary effects.
KPRO products using OptiFX particles play nicely with all forms of makeup. Custom blending of these moisturizing foundations and powders helps individuals to customize and tailor their “look” by blending techniques. Continue reading
Keys Scientist and Founder
Soft feet will last you for a lifetime preserving your nerve sensitivity, stability and balance as you go older. Calluses, on the other hand, will decrease you ability to feel as you walk, your inability to stand for longer periods and walk not balanced. Not too mention how those calluses scratch and tear up those ebed sheets.
Take off your shoes and socks. Look at your feet. Calluses? Probably gluten in your diet.
We have known for a long time that many common typical disorders have probable links to gluten. Dark circles under the eyes, gum and periodontal issues and, yes, calluses have been linked to all that bread, pasta and wheat based products some intake. In fact, Wendy, my wife and partner, had all three. Going on a Paleo diet (gluten-free) reversed all of these maladies for her and she lost twenty pounds in the first three weeks as a bonus. Wendy’s mom was a baker at home. The kids came home from school to fresh baked cakes, cookies and all sorts of gluten intensive goodies. Maybe not so good, her mom had foot callus problems all her life. Could it have been the gluten? Again, to repeat, Wendy’s dark circles, gum problems and her calluses started to disappear in two weeks and were gone in almost 30 days when she went gluten-free. Continue reading
Keys Customer Service forwarded an urgent email to me last week. It made reference to a note included on an order from a Keys customer named Kyle. The note on his order read as following:“I LOVE THESE PRODUCTS! I have had Alopecia for 10 years and these products are growing my hair back! Whoever is reading this PLEASE, I urge you to relay this information to the company founders and owners and whoever oversees product development. I highly recommend that these products be marketed toward people like myself who have Alopecia of any kind. I have full body hair loss and the fantastic products at Keys Soap aren’t just growing little amounts of hair..It’s coming back over my entire body. The NAAF needs to be made aware of my results and shown by example how NATURAL skincare and lifestyle overall are the superb choice over pharmaceutical drugs. THANK YOU KEYS, God Bless! :)”
Wow, this was an inspirational note to receive! We love to hear from our customers. Continue reading
I am raising a red flag when it comes to our pets and the environment. In my book, Chemical-Free Skin Health® I pointed out that about 50 years ago just about everything we put on our skin or came in contact with was naturally derived. Now nearly 95% is synthetic. There are now tens of thousands of chemicals that are in use that have never been tested for safety. Worse, our pets are exposed in direct contact to hundreds of more chemicals for the shear reason that they typically where no shoes, clothing and dogs tend to lead with their noses. This reality is played out in the article from the Environmental Working Group showing industrial chemical toxins at alarming high rates compare to humans.
In 2007, I was a founding member of Pets for the Environment which was a spin-off of the EWG. It was just coming into vogue when the Melamine was discovered in food additives being made in China. The timing was good, but because of budget cuts and Congressional naivete, the project did not last. Now, we are trying to bring it back into public eye because of the results below and the continued exposure of our pets to toxic chemicals.
My belief is simple. I believe that more than 50% of pet skin and gut disorders are caused by chmicals in their environment. An environment where there are no barriers between the pets Continue reading
By Wendy Steele, Keys CEO
Did your mother every say to you, “Don’t make those faces, it may just freeze that way forever!” It’s true! This could be the greatest anti-aging advise of all time!
Our body language and facial expression do more than communicate our mood and intensity. The way we appear to others can be a lasting reminder on our face of our attitude toward things, our environment and people. Simply, if you frown all the time you might just end up with “Perma-Frown.” Those deep ruts in your forehead age your visual appearance. Perma-Frown makes you look older than you are by the very nature of the shadows those deep furrows create. Remember it is the shadows that our wrinkles create that makes them look older.
Laughter is an age old beauty secret because it raises our Oxytocin hormone levels which washes us with a feeling of wellbeing. This cuddle hormone is also created with a warm hug or even just being out with that someone special. The skin glows and a more youthful appearance accompanies the warm feeling. This can all be negated if our natural core state is negative. Could your cellphone be a contributing factor to your aging?
Today’s social society is way overloaded with smartphone interaction which maybe fun and warm, but generally does not release oxytocin. Worse, peering all day at your cellphone has two potentially negative results. The first is if you are reading bad news all day, aka CNN, that frown may probably become perma-frown. Secondly, if you are walking and reading and getting a little older, that squint could become perma-squint. Be careful watching too much CNN can also create the dreaded permanent aging look called perma-scowl.
There is no question that drinking lots of water, regulating hormones as we age and using natural skin care will be your best anti-aging secret for the skin. Those wrinkles, ruts and furrows are probably an indication of how happy you are or how much CNN you are exposed to.
So next time you are reading CNN, Fox News or one of the other negative press sources, take a quick selfie to check out how you are responding…Then try to laugh it off. Yoga has taught me to see a different way of life and create an internal smile. Being CNN-Free for the last ten years is priceless.
by Bob Root, Keys Founder and Technologist
The rumors are pretty strong that Apple will introduce Healthkit technology in it next IOS 8 operating system for iPhones and iPad’s..and maybe iWatch this October. It will enable software, apps and hardware creations that will monitor your health. …and hopefully affect your wellness.
The people at Apple have always listened to what people say and then do it their way. This backhanded compliment is from a guy that once lived in the world that Apple calls home…Silicon Valley. Continue reading
If you have been following, through our friend Gabriela Castillo, we have all been nursing a little abused black wolf back to health. Her leg was shattered from a fall at an abusive vet. Malnutrition was also a factor to be dealt with. So, sometimes just a picture is worth one thousand words.
From Gabriela. Note about Gabi Wolf, July 31, 2014
AGAIN! Thank you to everyone who helped. Thank you to everyone who networked. Thank you to everyone who donated.
Gabi’s leg is healing nicely. It bends now and she uses it more every day. Her guardian has done some amazing therapy with her to bring her to the best health possible.
The photo is of Joy and me when we were at the hospital getting Gabi her surgery.
The last photo is of Gabi present day. Enjoying a little nap outside her home after a three hour hike in the mountain and meadows.
Last year in a need to get a renewed supply of airless containers we were presented with the option of going all opaque white or having no containers. Almost immediately our loyal customers raised up in unison that they wanted the clear translucent containers back so that they could see how much remained. At the time, we had no options and immediately we polled our supplier to give us the option to return to a clear translucent base tube. They listened and now all Keys airless products have a white pump with a clear base.
We have been shipping the clear base airless containers for the last month, but not all products were converted over. Now, we are happy to say that all the airless products are shipping in the clear base container.
By Gabriela Castillo.
RediCare is not just for small pets and people! It’s amazing for horses! I discovered this product for horses when I rescued an abused mustang. His name is Arrow. I had some of the RediCare at home for my dog Baldr/us and needed something to help Arrow with some wounds immediately and discovered right away what an amazing find for horses this really is!
RediCare is an effective treatment for horses for all kinds of minor wounds, rashes and bug bites. Continue reading
As a part of the EWG annual sunscreen report they offer tips about sunscreens. Below is a unedited direct reprint of what they are saying in the 2014 sunscreen report. Keys Solar Rx was rated as excellent for safety and efficacy in this years report in the moisturizer with SPF category. Keys Solar Rx is an everyday sunscreen designed as a moisturizer with sun protection. It is not a go to beach or sports product because our moisturizer is water soluble for maximum hydration. It is cosmetically clear and can be used under makeup or by itself. Click Here to read the EWG report on Solar Rx
Make sunscreen part of your outdoor gear
The 2014 EWG Sunscreen report was released and Keys Solar Rx was given a Excellent rating and was chosen as a Top Product in the moisturizer with sun protection category. Click Here to jump to the EWG listing for Solar Rx.
The EWG ranking system is based on safety with most of the top brands rating a 2 on a scale of 0 to 10 (o = safest) Keys Solar Rx was given a ranking of 1.
Solar Rx is cosmetically transparent and yet provides a UVA and UVB equivalent to conventional sunscreen rated at SPF 30+. Solar Rx is not a go to beach or sport sunscreen because the lotion is a functional therapy water soluble medium designed to act as a moisturizer for everyday use.
Wendy Steele, Keys CEO, said, “Since the day we introduced Keys Solar Rx, it has received the highest ranking from the EWG and Consumer Reports magazine. Safety and efficacy are the important facets about these two rating systems. We applaud the EWG for their efforts and for the details as well as ease of use of the 2014 report.”
Below is the excerpt from the report.
Keys Care Solar Rx Moisturizer, SPF 30+
Bob Root, Keys Founder and Chief Scientist
I awoke to some good news from Gabriela Castillo this morning. Gabi Wolf’s surgery went well although x-rays discovered a much more damage to her leg than expected. The good doctor took our personal guarantee that we would keep raising funds to pay for nursing Gabi back to help and did the surgery yesterday.
This has prompted us to offer that Keys will donate 10% of all KODA online store sales for the rest of May 2014 and all of June 2014 to Gabi’s cause. Notice: this is not some weasel worded statement of percentage of profits. It is 10% of all KODA online store sales for the next 45 days. Continue reading
Keys is pleased to announce the development of a new kit building software to create your own skincare collections. Building your own collection will get your 15% discount on all products ordered. You must buy one each in the three categories of Cleanser, Moisturizer and Eye Cream. You can buy as many single items as you want and there are optional categories as well to expand your collection and save. Click here to go to the Skin Care Collection Kit Builder
Keys is pleased to announce the development of a new kit building software to create your own Keys and KPRO beauty collections. Building your own collection will get your 15% discount on all products ordered. You must buy one each in the three categories of Cleanser, Moisturizer and Eye Cream. You can buy as many single items as you want and there are optional categories as well to expand your collection and save. Click here to go to the Beauty Collection Kit Builder
Keys is pleased to announce KODA Dog Care Solution. Buying dog supplement and topical solutions will get you 10% discount.. The solutions are paired to help with skin and internal conditions experienced by many dogs. These are human grade solutions that address individual problems. Click here to go to the Koda Dog Solutions Category
Keys is pleased to announce the development of a new kit building software to create your own Men’s skincare collections. Building your own collection will get your 15% discount on all products ordered. You must buy one each in the three categories of Cleanser, Moisturizer and Eye Cream. You can buy as many single items as you want and there are optional categories as well to expand your collection and save. Click here to go to the Men’s Skin Care Collection Kit Builder
Keys is pleased to announce a series of skin problems solution kits for common skin problems. We are offering kits for Eczema, Psoriasis, Acne and Sports problems. These kits have been developed based on our customer’s experiences. Click here to go to the Skin Problems Solutions category.
We have modified the software serving our Clean Green Café Blog and News Forum to detect smartphones and tablet users and switch to an easier to read format. When you access Clean Green Café from your Android or iPhone, the software detects the type of device and changes to a simplified easy to read format. Now you can read articles with larger type and formatted for your smartphone. Tablet and iPad users can see the new mobile format or the standard Clean Green Café formats. Nothing to do and you can switch back and forth if you like.
We have installed a new store that permit our mobile smartphone and tablets customers easy access to our online store. The new software detects the type of device you are using and switches to a different store template. Android and iPhone Smartphone users will see a simplified version with large type and more succinct information with buy buttons that automatically become a checkout button. The transaction engine is from Authorize.net through Wells Fargo with daily inspection by Trustwave. Tablet users will have the option of looking at either a mobile store or our regular desktop store for more detailed information.
Nothing to do, just easier to use for mobile customers.
Keys has installed a new software upgrade that rewards you points redeemable as cash discounts on future purchases. When you register on our store and buy products you will automatically receive a cash valued reward on future purchases. The next time you purchase you will have the option to use a cash valuable deduction from your invoice. You may also save your cash value accumulating dollar value for the future. Because of many state and federal regulations, the reward can only be used as a discount on future purchases and is not redeemable as cash.
The process is easy as clicking the icon next to the rewards amount at checkout. Nothing else to do other than decide to redeem your reward or not.
Bringing you more value for your loyalty and buying online from Keys. Click Here to go to the Keys Store
We accelerated the development of our new One-Page checkout to make checking out of our store easier, faster and more secure. Last years, new banking regulations required all online merchants to comply with something called DSS. Basically it was a multi-trip software authentication that forced us to have a secondary credit card entry page that worked most of the time, but failed some times because people were using out of date browsers or ha too high a level of firewall security. We accelerated development and worked with Authorize.net and Wells Fargo to create a new way of authenticating transactions more securely and in one pass. This makes our new One Page checkout faster, easier and more secure. In initial test by customers they had no failures and the process was about three times faster. Very Cool! Thanks to our developers and partners. Still with the new system we do not keep your credit card numbers on file which means it is always safe with you.
Everything is on one page and if your register with us, you need only enter your user name and password along with your credit card information to complete a sale. Fast and secure, we are also working on a system to remember who you are and automatically log you in when you use a device that we recognize.
The predecessor to Tortuga lotion was born in my grandmothers kitchen 100 years ago. I grew up with this ancient remedy as a cure-all that saved me from cuts, bruises, dog bites, scrapes and even being jilted by a girlfriend or two.
My grandmother was an herbalist, naturopath and alchemist before Adele Davis was born. I remember her picking weeds (herbs) and making potions, concoctions, soups, salves and rubs. She was always experimenting with something that she would try on herself and us kids.
I am writing this article to explain the origin of Tortuga. Tortuga has always been one of our most popular products. Recently we have seen a real surge in interest. This has come mainly through social networks of people trying to find solutions to skin disorders that western medicine have not been able to solve. Many people have written to us telling of remarkable turn-arounds in their conditions. For me, the credit goes to my grandmother’s bubbling caldrons. I must pay homage to her for what she taught me.
By Bob Root, Keys Founder & CTO
One of our friends, Beatriz, suggested that we write something about our important ingredients and the actions. I actually had something we wrote for a reseller seminar series last year, so I dusted it off for this article.
It is a good idea with some caveats.
I think you know as a Keys follower that the quality and quantity of an ingredient is of the utmost importance to us. Making sure an ingredient is the best money can buy and using enough in a formulation to be effective is of equal importance. What you might not understand it that there are two equally important components. That is how ingredients interact in a formulation and how the formula is made or the process of combining the ingredients.
In food, it is easy to understand that the ingredients are as important as the process Continue reading
February 15, 2014. It is with great sadness that I announce the passing of Horst Rechelbacher. Horst was the founder of Aveda and more importantly, my friend. To me Horst was an inspiration of what is possible when you are passionate about a cause. Without question, he made the natural skin care business what it is today.
Every once in a while someone comes along that strikes you. You look at them and see the history of humanity in their eyes. You here their voice and it stuns you with the conviction of many souls focused on a common cause. His touch was golden and a shining beacon in a sea of sharks. Continue reading
Keys Customer Loyalty Program
In July of 2013 we put in place a loyalty program that offers a 5% return on every dollar spent on the Keys online store. Registered customers will notice that when they buy any full-size Keys product that a reward amount is listed on the products detail page. Every time you buy a product, you are building a reward for future purchases that you can use just like cash at the time of checkout.
For example, if you purchase $100 worth of products, the next time you sign in to buy, you will see that you can apply a $5.00 reward against your purchase. The rewards can be used the next time you buy, or you can leave it in the store to accrue to a larger amount.
Everything is automatic and the only thing you have to do is register on the store buy purchasing from us and using the same email address to login. Registering also gives you added value by having your address stored online so that everything except your credit card is filled in automatically.
Because of various state regulations, this is not a cash redeemable rewards program. It is a reward against future purchases.
The program has been automatic and in place since July 2013. It is a unique program that we developed for our customers and is not affiliated with any other Keys rewards or sale program. The program is also not related to products purchased from our resellers either online or at their establishments.
Click Here to go to the Keys Online Store now!
Over the years we have published a number of articles about antibacterial products containing Triclosan and parabens. We encourage you to search Clean Green Cafe to read some of these articles and the entire chapter in Bob Root’s book, Chemical-Free Skin Health. To recap, antibacterial can mean a bactericide like parabens and triclosan, or reducing bacteria levels without killing good bacteria with the bad. The National Institutes of Health Human Microbiome Project points out that we have ten times more bacteria on our skin than skin cells. Most good, these bacteria live symbiotically with our skin to protect us from bad bacteria like Staph and eColi. The contention has been and still remains that killing all bacteria on our skin leads to the formation of “super-bugs.” So using soaps like Keys Galleyon reduce bacterial levels because they contain spearmint, are Castile like soap and have slightly higher alkalinity that is
Update: Soap & Water just as effective in removing bacteria!
I am pleased that the FDA has stepped in to force some requirements on antibacterial products. As you read on, there are some very important points. In the world of antibacterial products, there is no distinguishing between bacteriacides and bacteria reduction. Triclosan is very similar to parabens found in most products. The claim is that they are bacteriacides that kill 99% of all bacteria….good and bad. As I have pointed out in other articles, we have as many as ten times more bacteria on our skin as we do skin cells. Most of these are good bacteria that help prevent invasion by the bad bacteria like Staph and eColi. Bacteriacides like parabens and Triclosan claim to kill bad bacteria, but also kill the good which the FDA now reveals might help form “super-bugs.”
Keys Galleyon is antibacterial in the sense that it falls into the bacteria reduction class of products because of the Lakota spearmint, Castile-like soap and that it is slightly alkaline. I like to refer to this as a skin rejevenation process more than an antibacterial action. The truth is that we have long known that a good wash with soap and water and a brisk warming drying will help to further reduce, but not kill the good bacteria. Galleyon enhances the effect without harming the good bacteria on our skin.
The FDA is now echoing something that we have talked about for years and yesterday’s announcement further brings to light the need for strict controls on chemicals that come in contact with our skin.
So please read the announcement below and read the FDA announcement. More information always gives us more choices that we can make.
FDA to Crack Down on Manufacturer Antibacterial Claims
It was two years ago to the day that we rushed our Bichon, Jasper, to the vet in Palm Springs California. His eyes were so swollen and he was running a 106 degree fever. After literally 1500 miles driving back and forth over a two week period and a $3,000 vet bill, he came back to us on Christmas eve. He was so sick and the diagnosis of Blepharitis lead to major courses of Prednisone and a Doxycycline to quell the severe inflammation. It was a very nice Christmas present. We do not let these sorts of things go un-acted upon.
Jasper’s battle was the trigger to start the KODA dog line because our vet was all about solving the problem, but nothing about his wellness. Inquiring to pet insurance companies became the design architecture of our five internal supplements and five topical solutions.
Part of Jasper’s issues was and is a chronic eye drainage issue. He is well known in his travels for eye staining. The eleventh product that is yet to be released was the first product we wanted. It was not only an eye stain removal product, but a product that would also reduce the potential for eye infections. In the two years since, we have been trying to find a product that will work and we are very close to launching it. Perhaps even in Q1 2014.
For ten years we have been collecting testimonials in a virtual cardboard box. These testimonials were fundamentally buried inside of our customer service system under the FAQs. New technology has permitted to bring these testimonials out of behind doors and where they can be seen much easier.
All along, the problem has been that we receive many duplicates based on common skin disorder and how our products have provided solutions and relief. Now, we have figured out how to semi-automate the process.
Now, to the right you will see a rotating box with testimonials we have received in an area titled, “What People Are Saying.”
Also, if you look at the speed bar above, there is a tab for testimonials and a form to submit your own.
We encourage you to submit anything that our products did to help you so that we all may be able to help others.
For convenience, you can use the form below to submit entries right from within this article.
Keys was a very early company joining the EWG Skin Deep database creation and the subsequent efforts to have the world recognize that many chemicals in our everyday life are the cause of many skin disorder. Our founder, Bob Root, wrote the book, “Chemical-Free Skin Health,” to also emphasize the point helping to have Keys honored by the Campaign for Safe Cosmetics as a Champion company. Our work with the Environmental Media Association in Hollywood and now Companies for Safer Chemicals is a further expression of our desire and effort to change the way people, companies and the government think about what goes on to our bodies. Bob is our representative on the Companies for Safer Chemicals committee and will help to spearhead our thinking within the group.
One of the major search and questions we receive is what products should be used for what purpose. For years we have had these suggestions on our customer service FAQs. The problem has been that this form of information exchange is hard to get to and in our fast pasted world, we all seem to find it easier to re-ask the question rather than searching for it.
To this end, we have reset and reconfigured our website to now offer subcategories based on popular questions like acne, eczema, psoriasis and other disorders. As we pointed out, we have also configured a predictive search function to make it easier to find products based on functionality in our online store. We have also increased the search functionality on our blog herein where you can search based on keywords and phrases. Adding to this is a bubble chart that we have simplified based on our printed literature. Herein is the beginning of a chart that will become a page on the speed bar above that will expand to show functionality of our products. Continue reading
We are constantly making improvements to our website and online store. Often the changes are important and also transparent. Other times, we make big changes that improve the ease of use.
Recently we added some subcategories that show our products based on function. For example, when you click on the category “Skin Therapies” there are subcategories for things like Eczema, Psoriasis etc. When we made this change, you responded with a request for more functionality in the search function.
We have now added a technology called “Predictive Search” that monitors and chronicles search activity. It learns habits as people ask question in the search box on our store.
Our new YouTube Video Channel called Keys Skin Deep has been a huge success for us. Based on the channel and Clean Green Cafe entries, we have receive a lot of requests for various videos. Frankly, they have come into us in all forms, so we created this form to make it easy to send us ideas. Please send us your ideas below and click the send button. Based on the number of votes, we will setup the shooting schedule.
In his book, Chemical-Free Skin Health, Bob Root covers many subjects designed to help people understand how to Stop, Challenge and Choose a healthier way of thinking by becoming chemical-free. In this video snapshot, Bob talks about the fact that the natural movement is not new, but a return to the not too distant past.
Bob asks us to Stop and read labels, then challenge them by reading ingredients and then to choose the best products for your own skin health.
Our skin is our largest organ and defends us from the elements. Chemicals, break down our defenses.
There are two videos below. The first video is a detailed description by Bob Root, Key Scientist and Formulator, talking about the new KPRO, Keys Professional, product line.
This video is a quicker synopsis of the new KPRO line.
Try out our 4 pack sachet of the main KPRO products. Click Here
This is the first in a new series of online videos from Keys. New technology will permit us to create small and effective videos for you to help understand us, our products and our mission. This is also available on the new Keys YouTube Channel at https://www.youtube.com/keysskindeep
Below is the Snapshot version of the overview above and is designed for a quick look at Keys, our products and philosophy. It is design to be embedded, linked or downloaded for our resellers websites, blogs and forum. It may also be embedded form our YouTube Skin Deep Channel at the link above.
Thanks for your patience. Mangrove Conditioner has not been available for quite a while because of unforeseen circumstances. It has taken all this time to reformulate Mangrove to be even richer and more emollient than before. Now it is back in a new size and with a new pump for easier use and application! Now at 8 ounces and in an easy to use pump bottle you are getting a little more than twice as much for the same price as before.
New Mangrove – Natural Cream Hair Conditioner & Leave-in Styler 236ml – 8oz
Natural Conditioner Uses Brassica Oil Instead of Silicone
Mangrove Conditioner is back! Twice as much, twice as rich and the same price as before!
- Hydrating Conditioner
- Natural Scalp Therapy
- High Lustrous Shine
- Conditions Hair & Scalp
- Rich Natural Oils
- Soothing Aloe Vera
- Conditioning Brassica
- For Treated and Colored Hair
- Relaxing Aromatherapy
- For People and Pets
- No Silicone or Dimethicones
Vegan, Gluten-Free, Soy-Free, No Animal Testing, Chemical-Free, No Preservatives Continue reading
We realize that the new KPRO line is pretty revolutionary and trying is believing. We introduced the KPRO line at the Natural Products Expo East trade show. We created sachets of the moisturizers, correction cream and eye cream so that you can give them a try to see which is best for you. You can Click Here or on the picture to go to the Keys store to order.
Many people have contacted us to ask which product is best for them. That is a hard question based on all skin types. Since the KPRO line adapts to skin color, tone and texture, there is no need for colors and shades. The products are all difference with levels of intensity varying from one to the other. We created this trial, so you can find out what is best for you.
These sachets contain two or three applications of the KPRO Tinted Moisturizer, Tinted Moisturizer with Sunscreen, Tinted Eye Cream and Tinted Correction Cream. This is a great way to find which product works best for you. Shipping is included in the price. These sachets contain two or three applications of the KPRO Tinted Moisturizer, Tinted Moisturizer with Sunscreen, Tinted Eye Cream and Tinted Correction Cream. This is a great way to find which product works best for you. Shipping is additional, but nominal because of the light weight.
Eye Butter 15ml Jar & Airless Pump
Back by popular demand, Keys Eye Butter is now available in Jars again. This Eye Butter is also smoother and richer with no change in formula. The process has been improved to yield a rich and very smooth cream eye moisturizer. And yes, it is available in either the jar version or the airless travel pump version. Both are the same price and the same product in a different container. Your choice at $19.95 for either container.
KRO Product Description and Use.
We are there! We have the first production run of our new KPRO product line. We want to give you some details of the new products prior to them now that they are available.
The planned release of the KPRO product line was October 1, 2013. Our team surprised me by finishing a few days early. I am so proud of this team. The surprises are always good!
Just as a refresher, Keys has introduced a new series of Hollywood inspired products named KPRO or Keys Professional line. Keys KPRO products use OptiFX™ Adaptive Color Technology to provide an illusionary appearance creating the hot trendy nude bare skin look in a 1-step chemical-free foundation.
Developed in concert with Hollywood makeup artists and filmmakers, this correction cream fills, hides fine lines and skin imperfections. The technology literally copies and clones skin color, tone and texture transmitting vital characteristics to neighboring skin. Like a virtual projector, 1 micron organic and plant-based structures transmit a smooth and vibrant skin finish.
Keys patentable technology works to reflect, refract and smooth skin tones adapting to light changes and environments automatically. This is a true anti-aging product because rarefied ingredients help condition, moisturize and reverse skin aging as well as providing the cosmetic effects. This is a revolutionary 1-step foundation with optical technology that transforms even lifeless skin to exciting dewy beauty.
- No Mica
- No Silica
- No Minerals
- No Talc Continue reading
One Step to Vibrant Beauty and Natural Skin Health
OptiFX™ Patentable Adaptive Color Technology combined with Natural Chemical-Free Skin Health™
Synopsis: Keys has introduced a new series of Hollywood inspired products named KPRO or Keys Professional line. Keys KPRO products use OptiFX™ Adaptive Color Technology to provide an illusionary appearance creating the hot trendy nude bare skin look in a 1-step chemical-free foundation.
Developed in concert with Hollywood makeup artists and filmmakers, this correction cream fills, hides fine lines and skin imperfections. The technology literally copies and clones skin color, tone and texture transmitting vital characteristics to neighboring skin. Like a virtual projector, 1 micron organic and plant-based structures transmit a smooth and vibrant skin finish.
Keys patentable technology works to reflect, refract and smooth skin tones adapting to light changes and environments automatically. This is a true anti-aging product because rarefied ingredients help condition, moisturize and reverse skin aging as well as providing the cosmetic effects. This is a revolutionary 1-step foundation with optical technology that transforms even lifeless skin to exciting dewy beauty.
- No Mica
- No Silica
- No Minerals
- No Talc Continue reading
Few canned products inflame as much passion and confusion as insect repellents. On the pro-chemical side are those who claim that plant-based sprays and other alternatives simply don’t work at all, and so leave users exposed to pathogen-hosting insects carrying anything from West Nile to the bacteria that causes Lyme disease. But proponents of chemical-free repellents cite the possible toxicity of Deet to the human brain, and claim their all-natural alternatives work plenty well. (We’ll add that we’ve had a pair of sunglasses get lightly melted by errant Deet spray, which left us questioning whether we ought to be applying it to our skin on a regular basis.)
The truth, as often is the case, falls somewhere in the middle. So according to Dr. Mustapha Debboun, editor of ‘Prevention of Bug Bites, Stings and Disease,’ both types of products have their place. “The way to think about it is that chemicals are better for longer hours in the deep woods,” Debboun says, “while all-natural ingredients are fine for the backyard, beach, and other places where you won’t be out for extended periods.” So think Deet or picaridin for that jungle trek to Southeast Asia you’ve been planning, but something all-natural for day hikes and picnics closer to home.
Still, in a surprising twist (and what will be a humbling disappointment for chemical warfare proponents), it turns out that pound-for-pound, all natural options are actually the better performer. “Natural insect repellents generally repel a larger and wider range of crawling and flying insects [than chemicals] because of the diverse grouping of ingredients they contain,” says Bob Root, author of ‘Chemical Free Skin Health.’ Dr. Debboun concurs: “Lemon eucalyptus is just as good an ingredient as chemicals like Deet and picaridin.” Continue reading
KODA Products: What and When to Use
I recently had a dear friend tell me that he would like it if I would write an article about what to use and when regarding Koda products. He politely said, I do not have time to understand the science, just tell me what I should use for my dog in simple terms in 500 words or less. I realized that I probably spend a lot of time writing articles that are so detailed that people are not sure what to buy. Maybe it is the scientist in me or a belief that people will not believe me if I don’t explain the details. I did recall during the discussion with my friend that a professor once said to me, “Bob, I ask you what time is it and you lecture me on the origin of time.” Maybe there was a hint in that remark.
So here goes for KODA for Dogs. Continue reading
Long time friend and adviser, Dr. Amy Myers recently interviewed Bob Root, Keys Technologist, about his book Chemical-Free Skin Health. Amy is a leading practitioner and medical doctor specializing in Functional Medicine in Austin Texas.
Keys has been a part of the Functional Medicine movement for many years. Whole functional ingredients makeup the Keys line and Amy asked Bob some interesting questions. Listen in by clicking the speaker Icon below.
Amy’s website is available by Clicking Here
Click to listen
Secrets to flying simply with stunning results!
The 2:30 am wake-up call was all my fault. I had booked a 3,000 mile trip from the East Coast to get back West and it was the first flight out at 6am Eastern! I knew that I had better get a good night’s rest before flight day. I concentrated most of my prep efforts the night before so that I would have the fewest amount of moving pieces on the morning of the flight. So the night before I packed the suitcase,laid out the clothes and shoes ready to slip into. Ticket and rental car keys were at the ready.
The morning of my flight- to insure I was on my way to the airport at 3:15 am, I really needed to be awake at 2:30am. After 2 wake up calls, I followed with are freshing shower, hot libation, and a phenomenally simple skin treatment.
At 4:30 am I breezed through the rental car return and airport security.I felt awake and had time to relax before boarding. After a fairly short first leg flight, it was just after 7:30 am Central time when I arrived at my connecting airport in Chicago. I deplaned and walked to my new departure gate B-5 with ticket in hand. I was just about to inquire with the gate agent when I was truly surprised by a 30-something woman who whisked up to me and said; “I am sorry, I just have to interrupt you to ask you—how do you get skin that looks like that?”
The gate agent looked up and smiled at me as if to say; “I’m all ears.” Continue reading
More than what meets the eye
REvolutionary Skin Ideas -from Hollywood and Apple!
by Wendy Steele Keys CEO
I have marveled at the popular news headlines and headliners over the past year as they have surprised us, sometimes even shocked us. There are signs everywhere that Hollywood has begun to break free of old patterns, habits and ideas about what makes an individual look and feel beautiful. Curiously, these examples have also caused us to think and began to influence how we view ourselves outwardly, with a surprising affect on our own health and wellbeing.
People Magazine’s recent Most Beautiful issue featured celebrities going au natural! Yes they were photographed fresh faced, their absolutely beautiful natural skin tone glowing . Yes, these women were totally make-up free!
I watched a recent Oprah’s Next Chapter interview with Jane Fonda, when Oprah asked Jane what is the most important thing she has learned so far in her life. I found it fascinating when Jane, who freely talked about her being 75 years old, replied “I’ve learned what’s really important for me is skin and kindness…”
Then, this weeks USA Today headline caught my attention:
“The Hollywood tan loses its luster” Continue reading
By Bob Root
Koda OmegaLife is a product I developed as a vegan replacement for fish oil for dogs. The reason we developed OmegaLife was to provide Omega 3, 6 & 9’s without the vitamin A that i found in fish oil. Vitamin A can be toxic to humans and dogs if in too high a level.
I recently had a question escalated to me by our customer service team. It was, “Can I cook my dogs food using OmegaLife Oil?” The simple answer is, “Of Coarse!”
There are a number of our customers that feed their dogs using a “Raw” diet while others cook or partially cook the dogs food. If your recipe has you slow cooking or even stir-frying your dogs meat and vegetables, use Omegalife instead of oil. Estimate how many meals you are preparing times your dogs weight divided by 10 to determine how may squirts of oil you use. (For example, if you are cooking 1o meals and your dog weighs 10 pounds, it would be 10 squirts of OmegaLife in the food). If you are preparing the food as a “Raw” diet, it is okay to also squirt the OmegaLife into the food based on the above formula.
Remember in all cases, it is one squirt for each ten pounds times the estimated number of meals.
Just remember that you do not want to overheat the OmegaLife. Put the amount in a pan, turn on the heat and add the food.
Personally, I have been cooking for Jasper since the day he joined our family. The reason is that, “I know what is in his food when I make it.” The irony is that it is less expensive as well.
Any questions? Send me a comment and I will respond.
Our factory move and spin-up went amazingly well. Like moving your home, there are things that you save, somethings you move and somethings you get rid of. This is true for factories as well. Think of it as having the opportunity to change some things and start new.
From nearly the day we have opened for business, we have provided smaller versions of our products for use as sample and for traveling. This has been pretty much a losing proposition for us and at the same time we looked at sample as a good way for people to try our products. I know how great our products are, but there is nothing like trying something to see if you like the product or if it works for you.
Our samples and travel sizes evolved over time. We went from squeeze bottles to tubes for some products while our soaps and RediCare stayed in bottle form. I must admit that one of my biggest design headaches are the samples and travel sizes because they are extremely hard to produce, actually travel and ship poorly and they are expensive to produce. So, when we decided to move, one of the things I decided to change was our sample and travel size products. The problem was that I did not know how I wanted to change the packaging and the move itself occupied most of my days for the last month. About two weeks ago it dawned on me that there might be a way so I started to explore some things with our digital label partner to see if he could print using his extremely high tech HP label printer to print on continuous film. When he said yes, I went to work on my idea.
Moving a factory and only being down for ten days is what we call a BHAG…or, a Big Hairy Audacious Goal. Re-architecting a sampling and travel product design and system is even a bigger BHAG. The critical link was a way to do our digital design labels in film format and when I knew we could do it, I searched the world for a small format packet filling system that would let me design variable size packets with enough product so that people could be assured they liked our products and that they would work for them. Continue reading
We have recently updated our product labels to a new look and providing some new information. One of our customers suggested that we post all the labels in one place so that people can compare the products and look at the ingredients of all product easily.
Below are all of our new labels for both the Keys and Koda Dog products. You can click on each thumbnail to enlarge them. Click the image again to get the full size image. You can then right-clicking them to “Save As” to your computer. Continue reading
We are so pleased to announce that we are moving into a new state-of-the-art factory. It is a big move for a lot of reasons and our store will be closed for a little while so that we can begin production and build inventory. Now, the plan is to be closed and reopen April 1, 2013. If possible, we will reopen sooner, but that is the plan for now.
What you will notice are new labels, new containers, new improved products and an all-new customer service system that will ship orders faster, more efficiently and at lower transit times. This is indeed a revolution for us that has been in the planning for over a year. We listened to what you have said and worked to improve every aspect of our business.
We are sorry for the inconvenience and when we reopen, we will be placing everything on sale for the month of April. Everything will be 10% off the entire month of April, so your wait will not go unrewarded. Continue reading
Our friends at the Environmental Working Group have put together a new video about the ingredients on the labels of personal care products.
Ever looked at the labels on your shampoos, moisturizers and cosmetics? Do you really know what chemicals you’re putting on your body?
Most Americans use about 10 personal care products a day. And they think that the government is making sure these products are safe – but the scary truth is, it’s not. That’s why Environmental Working Group scientists have put together easy-to-use tips on how to read labels on personal care products. Check out the new video featuring EWG’s Senior Analyst Nneka Leiba on what to watch out for before you buy.
by Wendy Steele
Keys and KODA CEO
For many of our long term customers, you will remember that we created a pet product line many years ago. The line migrated to crossover products that are good for people and their pets. Our most popular in this line is and was RediCare. Our medicinal products grew in popularity over the years.
Our original move into the pet products business was based on an experience with our Bichon “Disney.” Now about 7 years ago, he returned from a groomer and began pulling out his fur until his skin was bleeding. We calmed him, got him to a vet and a cortisone shot later, he was on the road to recovery. We discovered that his reaction was due to an experimental whitening shampoo that the groomer was asked to try by a manufacturer. It turns out that the shampoo had a near lethal level of Sodium Laureth Sulfate (SLS). This was our inspiration to begin making Disney his own shampoo that we affectionately named “Muttineer.” Eventually, a modified version of the shampoo became know as MetaClean and the line became a cross-over product offering for us.
A little over two years ago, Disney passed away on Valentines Day. Breeder friends felt for our deep loss and offered us a Bichon pup from a future litter. We were in Canada near Jasper National Park when we received a call that we would be puppy parents again. Jasper was born into our crazy lifestyle July two years ago. Continue reading
Stop that Itch- Lose the Perfume!
How attentive are you when your dog is in distress?
- Do you hear the incessant scratch, scratch, scratch during the day or at night before bed?
- Do you visually examine your dog and investigate the area where the itching and scratching is centered before there is redness, irritation or raw sore patches?
- Have you had the nagging feeling, wondering why your dog is itching and scratching after a bath or grooming session?
Being attentive to your dog’s skin health is relatively simple, you just need to pay attention to all of the clues your dog is already giving you! Keep an eye on excessive itching and scratching, listen for and actively watch for any patterns (when and where itching occurs) and begin investigating the possible sources of the problem.
As for that nagging feeling about the itching and scratching after your dog’s bath or after a grooming session? The most likely reason your dog is scratching and itching is directly related to the perfumes, artificial fragrance and harsh ingredients in dog shampoos! Continue reading
Keys Backgrounder…About Us!
Keys Green Natural Anti-Aging Skin Therapies…Ancient Remedies & Modern Technology
Natural Beauty, Natural Hair Care, Natural Skin therapies, Natural Pet Care
“We believe that over 50% of all skin disorders in people and pets are misdiagnosed and are actually caused by chemicals in everyday products and the environment!
We offer you this backgrounder as insight into our reason for being, purpose and direction.
Keys Purpose and Direction
We are not just another natural products company. In fact, we consider ourselves a natural medicine and therapy products company that uses natural ingredients. I believe our Purpose and Direction statement says it all!” Wendy Steele, Keys CEO
Keys Care designs, develops and manufactures natural healing therapies for people and pets. The quality and quantity of our ingredients are what differentiate us. As we say it, Pharmaceutical grade whole ingredients in therapeutic proportions. We use ancient remedies, natural medicines, whole natural ingredients, aromatherapy and aboriginal homeopathy combined with modern technology to provide safe and effective products for people and pets with skin disorders, sensitive skin, post cancer recovery or those wanting to avoid chemicals in their lives. Our resellers are an extension of our core team and are experts and trusted advisors in their communities.
At our baseline, we believe that all of our products must solve problems and make people feel good. We also believe that natural and organic are not features, they are the choice we make assuring purity of purpose.
How It Began
Protobiotics and Probiome. How our skin is similar to our gut!
Our skin is more similar to our gut than most people care to admit when it comes to bacteria. Often when I start talking about bacteria in our intestines and the relationship to our skin, many people cover their ears and scream TMI TMI (which translates to Too Much Information). I do not do it to evoke visceral reactions, but to make a point.
I was recently talking to a group of people about a couple of different subjects about the skin. One was about the probiome on our skin and the other about the importance of mineral balanced hydration. This article is about our skin’s probiome ECO system and the article on hydration will come soon.
It seems like most of us understand how probiotics work to help digest food. Not many understand the relationship to our skin. In fact, the Microbiome Project at National Institutes of Health near Washington DC is changing the way we look at the skin every day. It is sort of like waking up every morning knowing that you are rewriting text books. Then in the afternoon all the doctors blast the findings, yet they really do not know, because it is all new.
A Probiome is a tech phrase for rebuilding and restructuring an ECO system. Our skin’s ECO system is comprised of about ten times more bacterial than skin cells. The disruption of this ECO system bring imbalance and can foster growth of attacking bacteria than can actually be deadly in some very rare cases. Continue reading
As a geek, I must admit a certain amount of frustration with many people espousing opinion when it comes to the skin. Choosing to blinder themselves from the obvious or ignoring simple realities to make a point.
Jay Chiat, the advertising guru that was responsible for much of the Apple Macintosh marketing, once told me that, “Controversy is the #1 tool of marketing. With the spread of blogs, articles and chat rooms created by the internet, his words are more true that ever. Couple that concept with the Chinese proverb, “one dog hears something and barks. Then 500 dogs bark because they heard the dog bark,” seems to be the new normal.
Case in point, almost every time Doc Mercola talks about the sun, he claims its benefits and no direct link to damage. I must admit that he says it using controversial words that slide through the truth. Well, at least my truth.
So, I am cruising through one of my engineering blogs and saw the article below. You be the judge for yourself. I know that I am going to upgrade the side window films to the new 3M SPF 1000 UV coating on all of my vehicles based on the article.
PS, some people found the image of this 69 year old man a bit hard to look at, so the article with his picture is below the fold.
Last year I wrote and article in July of 2011 about what to expect from the new regulations. The article outlined all of the changes we as manufacturers had to make to make the regulatory changes seamless to consumers. You can read the article titled “New FDA Sunscreen Regulations.”
There are a number of new things to expect to see in place by June 12, 2012. Rather than bore you with details, here are some bullets of the major changes
- SPF used to mean only UVB protection. Now manufacturers have to guarantee that protection is “Broad Spectrum” covering both UVA and UVB
- All the outrageous SPF numbers (i.e. SPF 75, SPF 100+ etc.) are now illegal. The top rating is now SPF 50+
- The use of the term sublock is no longer allowed. We can only use the term sunscreen
- Cosmetic moisturizer like Solar Rx must comply with all of the regulation applying to sunscreens
- Waterproof is a no no term. Now a sunscreen can be water resistent, but the manufaqctuer must prove it and list the minutes of water resistent protectin on the label front
- There is now a very specific Drug Facts label that has to appear on the back of the product with very spefici language. Below is an image of our new label with the drug facts panel. The panel looks very similar to the panel we have used for the last five years, but is different.
The Not New Solar Rx – Improved
Solar Rx is not new in the sense that we have not changed the formulation or concentration of the ingredients. We have been in compliance with the new FDA regulations for the last two years. That said, we do have a new labels and a few process changes. Continue reading
by Wendy Steele, Keys CEO
May is Melanoma month and it is not a celebration.
Around the world, there is a celebration at the beginning of May. For me as a Melanoma survivor, it is a month where I give thanks for surviving. It is the first day of May that I begin my summer long campaign to share my concerns, my knowledge and my experiences with people. My goal is to save lives.
I am not cancer free, but I am free from cancer. My advocacy has taken me to many places and I have met many survivors and unfortunately too many people that have lost loved ones, friends, spouces and parents. What makes me sad is that they have also lost children.
The stories are wide and varied. Here is just one subject that I hear all to often every May.
A frantic Mom and a concerned Dad asking me for advice for their 16 and 17 year olds respectively. Both the concerned parents were asking essentially the same thing: “How do I convince my teen daughter that she could wear anything and her skin will still look incredibly beautiful?” Well, as it turned out, this was not just about teen fashion. This was about preparation for the prom! It turned out that the biggest issue was caused by the color of the dress and their teen’s steadfast belief that they could not possibly look beautiful in a white dress without tanned skin! To prepare for their prom, both of these teens were insisting on sunless tanning. I realized there must be thousands of parents going through this same drama, trying to win over the peer pressure their teens felt to spend the weeks before prom on tanning beds.
I received these requests for advice, because I am a melanoma skin cancer survivor and a skin health advocate. I briefly pondered the fact that I do not have a teen son or daughter…and I quickly found myself saying, but if I did I would share with them what I have learned in my life so far. Continue reading
I have always developed Keys products as solutions which interact with each other to build natural glowing and healthy skin. When we created our regimes, they were simple and fairly obvious to understand what to use and when. It was either wash your face add a moisturizer and an eeye cream for night and replace the mositurizer with a mositurizing sunblock during the day.
When we began to add toners, elixirs and fusions the complication factor went higher. We recognizing that for people with dry skin they needed a more emollient foundation compared to someone with oily skin. Even though we have only a few broad function products compared to other companies, we needed to communicate the functionality of each of our products and how they would fit into a day and night regime for people.
So, being a bunch of engineers, we set about to create three charts that show how to use our products, when to use them, why and in what order. Like us they are simple and I hope easy to understand. Continue reading
Reflex ProBiome – The Back Story
Reflex is one of the oldest new products we have. I know that does not make sense. It does to me because I developed Reflex almost five years ago and have been testing it since under the code name of Silken. My problem was that the delay had nothing to do with developing the product, packaging or refinement. My problem? At least three of the ingredients I needed were not available in quantities greater than a few gallons. If you keep in mind that I need thousands of liters or gallons to bring a product to market, a single liter is only good to prototype and lead to frustration. As if it was a sign from the heavens at this place in space and time, providers showed up with production quantities of high grade organic virgin avocado oil, virgin Tamanu oil and our own ability to volume extract our Muras. Later in the aricle below, all the ingredients are described and it was the fact that I can buy ample quantities of raw materials without compromising quality facilitate the launch of our new product by its real name. Reflex ProBiome is unquestionably a big deal because of its ingredient quality. Now we can produce it in manufacturable quantities.
Dramatic Skin – Keys Reflex ProBiome Anti-Aging Fusion
A biome is an ecological community operating together in harmony. Since we began Keys, we have treated the skin and its flora as a biome or eco-system. Reflex ProBiome feeds the community offering functional nutrients for the skin and friendly flora. Chemicals in skin care products destroy the skin’s flora and create imbalance on the skin. Reflex ProBiome is designed to restore the balance and make skin look remarkable.
Reflex ProBiome is the culmination of four years of development combining modern skin age reversal without chemicals, hormones, synthetic steroids or fillers. Using Reflex ProBiome, you can expect reduction or elimination of fine lines, reduction of expression lines, skin toning, skin surface sculpting, firmness and more even skin color. The smooth luminescent finish and quick absorption into the skin are hallmarks of the quality of Reflex ProBiome. Simply we would place Reflex ProBiome in any competition against ‘any’ other anti-aging
or wrinkle solutions. Besides our confidence in Reflex ProBiome performance, it is completely made from natural unmodified ingredients. At $24.95, it outperforms international chemical laden brands at a fraction of the cost. The reason is simple 7 natural pharma grade ingredients compared to 50-75 ingredients that sometimes include hormones, Botox and exotic aggressive chemicals.
The secret of Reflex ProBiome is the combination of natural ingredients, the quality of the ingredients and the fact that all ingredients are whole and functional. Functional ingredients are those that are not over-processed and contain the whole properties from nature. Functional ingredients are on purpose and perform needed features and benefits to maximize skin appearance, hydration and skin health.
Reflex ProBiome is made from the purest organic oils assembled to replicate the skin’s own sebum while offering tetrapeptides, triglycerides, fatty acids, quadracarotenoids and nutrients that affect skin cell shape and health. Combining Organic Virgin Avocado oil, Organic Virgin Tamanu oil, Shea oil, ancient renowned Black Seed oil, Bergamot essential oil and the undisputable performance of Carrot Seed oil with our own Miras organic extract makes Reflex ProBiome a functional anti-aging product that is created from pure natural ingredients.
Whether you are traveling for business or pleasure, with family, friends or solo here are some tips to stay UltraHealthy while away from home.
1. Plan ahead. This is the MOST important factor.
2. Bring a meal or two with you. Whether you are traveling by plane or car, you do not want to get caught without an UltraHealthy meal. If you are traveling by car make sure to pack a cooler filled with UltraHealthy goodies. If you are traveling by plane most food will be fine for several hours being cooled by the air conditioner of the plane or an airport. Continue reading
Functions and Uses
Keys products have many uses and functions. When we develop a new product it is designed to solve problems and make people feel good. We use pharmaceutical grade natural ingredients in therapeutic proportions to create products with functionality. This functionality is broad and reaches across various parts of the body and often crosses over to pets. This series of articles in this category is designed to feature the uses of the products. This is how and why I design.
Omni – Skin Elixir
Omni is a technology term derived from the Latin word Omnis meaning “all.” When we began to develop AquaVit, it became clear that our Arianne ingredient had wonderful properties. Omni was originally being developed with an ingredient we named Miras. Miras is a special ingredient that comes from the fruit of the Forsythia plant and has very high levels of Oleanolic which is known to have many healing and cleansing properties for the skin without harming the skins probiotic EcoSystem.
To create Ariane, we blend & distill whole organic orange, lime, cranberry, cucumber, juniper berry, star anise, cassia cinnamon, anise seed, ginger and clove. Miras is created by blending the fruit, leaves and roots of the Forsythia plant to create a blend that is very high in Betulinic and Oleanolic . Betulinic is a naturally occurring pentacyclic triterpenoid which has anti-retroviral and anti-inflammatory properties, as well as a more recently discovered potential as an anticancer agent. Oleanolic or oleanic is a naturally occurring triterpenoid, widely distributed in food and medicinal plants, related to betulinic Continue reading
Your thyroid gland is like the engine in a car – when it is under-active everything slows down leading to weight gain, fatigue, poor concentration, constipation, infertility, low libido, depression, slow heart rate and low body temperature. When it is overactive your metabolism speeds up leading to weight loss, anxiety, insomnia, fast heart beat and loose stool. Continue reading
Close Shave? I am often asked why we do not make a shave cream or shaving soap. My answer? We already do!
I was recently at a farmers market in the California Desert and asked by a man who complained of razor stubble and bumps from his shaving cream. He asked if we would develop a shave cream that was all-natural, would not burn his skin, would not chafe, would not dry his skin and would not drag like other natural shave creams. I said we already do and a lot of men and women use this special product every day. Smiling, I told him that it was our Mangrove Shampoo!Remember that Keys believes in making products that solve problems and make people feel good. This is our mantra. We also say that our products do many things beyond what the label says.
ScienceDaily (Nov. 3, 2011) — In a new study, biologists report that melanocyte skin cells detect ultraviolet light using a photosensitive receptor previously thought to exist only in the eye. This eye-like ability of skin to sense light triggers the production of melanin within hours, more quickly than previously thought, in an apparent rush to protect against damage to DNA.
For most people, tanning seems a simple proposition. A naturally light-skinned person lies in the sun for hours and ends up as bronzed as a Jersey Shore star. To scientists, the reaction of skin to ultraviolet light is more mysterious. A new study demonstrates that skin detects UVA radiation using a light-sensitive receptor previously found only in the eye and that this starts melanin production within a couple of hours. Until now, scientists only knew that melanin production occurred days after UVB radiation had already begun damaging DNA.
“As soon as you step out into the sun, your skin knows that it is exposed to UV radiation,” said senior author Elena Oancea, assistant professor of biology in the Department of Molecular Pharmacology, Physiology, and Biotechnology at Brown University. “This is a very fast process, faster than anything that was known before.”
Scientists believe that melanin protects the DNA in skin cells against damage from UVB rays by absorbing the incoming radiation. It isn’t perfect, which is why people must use sun block. But the new study in the journal Current Biology shows that the body mounts its defense much sooner, well before it becomes apparent in the form of a tan.
ScienceDaily (Nov. 30, 2011) — Ultra-tiny zinc oxide (ZnO) particles with dimensions less than one-ten-millionth of a meter are among the ingredients list of some commercially available sunscreen products, raising concerns about whether the particles may be absorbed beneath the outer layer of skin. To help answer these safety questions, an international team of scientists from Australia and Switzerland have developed a way to optically test the concentration of ZnO nanoparticles at different skin depths. They found that the nanoparticles did not penetrate beneath the outermost layer of cells when applied to patches of excised skin.
The results, which were published this month in the Optical Society’s (OSA) open-access journalBiomedical Optics Express, lay the groundwork for future studies in live patients.
by Bob Root, Keys CTO
There is another book on the horizon for us. The working title is simple, “SK!N”. After Chemical-Free Skin Health was published, I started to get so many questions that focused more on “what to do” than what is wrong. Yes, there will be a chapter about the negative effects of chemicals in products. The majority of the book are things that we should be doing to improve skin health which has a direct connection to youthful appearance and beauty.
These articles are snippets from the book which are triggered by questions that I get that I think are important now! Books just have this tendency to stretch things out a bit too far.
Like all good citizens, I have a disclaimer. For future reference, I once had a professor that said, “Ask Root the time of day and he will lecture you on the origin of time.” So forewarned is forearmed. ;-]…..There are no simple answers and no simple questions when it comes to Skin!
I had a medical colleague ask me what she thought was a simple question. “What is the normal pH of the skin?” Remember there are no simple questions or answers.
Bob’s Answer, Part of the problem we find with all medicine is the use of the term “normal.” Nowadays, the gaps in normal are quite large and do have some ethnic bias. The ethnic shift is primarily food type consumed. The other interesting thing is that in the last ten years or so, the gap has widened.
Market Shift: Keys Care Receives “Champion” Status – Fulfills Safe Products Pledge
Consumer demand for safer products drives fastest-growing market segment
The Campaign for Safe Cosmetics announced today that Keys has achieved the highest recognition earning “Champion” status by meeting the goals of the Compact for Safe Cosmetics, the Campaign’s voluntary pledge to avoid chemicals banned by health agencies outside the U.S. and to fully disclose product ingredients – a pioneering practice in the cosmetics industry.
“Congratulations to Keys for being a ‘Champion’ and for demonstrating that it’s possible to make personal care products that far exceed current safety standards in the United States. A growing number of consumers are seeking personal care products that do not contain hazardous chemicals, and our report shows that making safer products is not only possible, but is also part of a successful business model,” said Mia Davis, organizing director of the Campaign for Safe Cosmetics and coordinator of the new Safe Cosmetics Business Network. Continue reading
I must admit that I have been CNN Free for nearly tens years. Really! I find myself working at looking at the world through positive lenses. I have found that watching things out of my control affects my overall health. This is not an “ignorance is bliss” approach to living as much as it is a focus on what I can effect, affect and control.
For some time now, I have been afflicted with the belief that much of our health is not about doctors, prescription or even prevention. As I have studied, for my own life, I have found that health and specifically skin health, are directly relates to changing behaviors and realizing that it is not just about what we put into or on our body, it is how we do it and exercising the critical systems of the body. Simply, just eating right and going to the gym are minor things and pale in comparison to focusing on our physical, mental and endocrine body balance. Continue reading
It is summer and it is sunscreen season. Below is an article I recently wrote about the new welcomed changes from the FDA that will force manufacturers to reveal what is in their sunscreens. Please read it and the links to the FDA. This change has go a long way to help save lives through UVA and UVB dangers awareness. Also, since this new regulation, I thought it would be good to reprint the blog article herein. I encourage you to study to protect you and your family.
My grandfather used to say to me, “make up your mind. Don’t let someone make up your mind for you!” It is more important than ever that you listen to facts based on studies and not opinion.
It has been about three years of communication with the FDA before the new sunscreen regulations came out June 11, 2011. The FDA requested input from many companies and organizations. Keys and other presented facts, opinion and wishes. For some the time and the angle of the new direction have been touted as too little and too late. I for one am happy with the changes. Continue reading
My recent experience with several “ugly ducklings” has once again put a bright spotlight on my desire and responsibility to share my personal wisdom about skin health.
So far in this month of May, I have had the pleasure to personally talk to and meet many of our mid-west customers during multiple special events. At one event I was wearing several flesh-colored bandage strips on my upper chest and self-consciously made sure that I covered those strategically with clothing, as I did not want to reveal those ugly little bandages. I thought later that perhaps I would have been better off letting them show, because then I could share more personally my own experiences with “ugly ducklings”. Knowledge is a powerful thing. Continue reading
Gluten Sensitivity: Is something You Are Eating Making You Sick?
Are you eating something everyday that could be making you sick? I was! During my second year of medical school I was diagnosed with Graves Disease, an autoimmune disorder that caused my thyroid to be overactive. Each night before going to bed I would eat two pieces of sprouted whole wheat toast so that I could make it through the night without losing weight. Little did I know that each night I was poisoning myself. At that time, I was not aware of the gluten / autoimmune thyroid connection and my intolerance to gluten. Continue reading
It is a constant quest to understand and then explain the effects of UVA and UVB on our skin and our lives. Our involvement with the Skin Cancer Foundation, Johns Hopkins, Mayo Clinic, Scripps and various universities expose me to all sorts of information. I am always searching for the simplest and best explanations to help people understand UV radiation. Clearly I feel that I stand on the shoulders of many scientists and advocates. Below is by far the best I have seen as a simple elegant guide. It comes from the Skin Cancer Foundation and has an equally simple title.
|Understanding UVA and UVB|
Omni is a revolutionary product from every aspect. Omni is a technology term derived from the Latin word Omnis meaning “all.” When we began to develop AquaVit, it became clear that our Ariane ingredient had wonderful properties. Omni was originally being developed with an ingredient we named Miras. Miras is a special ingredient that comes from the fruit of the Forsythia plant and has very high levels of Oleanolic which is known to have many healing and cleansing properties for the skin without harming the skins probiotic EcoSystem. We then combined Ariane and Miras together for a combined effect that rivals any skin care, anti-aging or beauty product in the world. Of course, I am biased. Continue reading
I am very happy to announce a new product long in development called AguaVit
AguaVit is more than a toner. Take one sniff and the scent conjures deeply rooted emotions of times gone by. AguaVit means “Water of life.” It is made from a functional ingredient created by Keys called Arianne. To make Ariane we blend & distill whole organic orange, lime, cranberry, cucumber, juniper berry, star anise, cassia cinnamon, anise seed, ginger and clove. Continue reading
Keys Skip Generation Technology – Blended Whole Botanicals
by Bob Root Keys Technologist
We are about to introduce two new products that represent a significant advancement for us and the industry. AguaVit and Omni are two new products coming soon that employ a remarkable change for us in how we produce products that offer functionality, efficacy and performance.
Traditionally, companies blend ingredients to create a new product. These can be oils, essential oils, extracts and blends of ingredients that were separately processed. Often these ingredients are estered or separated and refined for a specific function. For example, Vitamin E can be refined from vegetables to look for and extract only a portion of the Vitamin E or the creation of a Tocopherol substance using refining processes. Then many ingredients with separated functionality are blended together to create some action. This is a lot of work and I continually question separating components of any natural substance to increase its intensity. Deriving an intense form of Alpha Hydroxy Acid (AHA) from fruit like apples sounds natural, but it is not. The intense action of an AHA burns the skin to exfoliate rapidly with many consequences beyond red skin. So it true of many estered ingredients. Continue reading
Chemical-Free Skin Health is the book written by Bob Root that is a compilation of all his experiences being on the road with Keys customers. The book answers the most commonly asked questions as well as proposing some radical ideas about skin health. Bob features information about the Human Microbiome Project and the National Institutes of health that is a spin-off of the human genome project.
Of all the points Bob makes in the book, the one that drives his continued passion is his deep concern that the chemical bactericides used as preservative in most skin care and household products are destroying the natural ecosystem on our skin. Parabens and Triclosan used as preservatives and antibacterial agents is an undiscriminating killer of the probiotics on our skin. This subject is so important to Bob that he has made it the focal point of his book tour which begins in March. Continue reading
UltraHealth…What A Concept! A Real BHAG!
In tech, we had a phrase that we used to differentiate really big projects. BHAG stands for a Big Hairy Audacious Goal. When I helped to start Keys, we had some big hairy goals. Universal Wellness was perhaps the biggest.
Remember, I am from high tech engineering, a practicing quantum physicist and a dreamer. Ergo a futurist who believes anything is possible. The adage that anything new is 1% inspiration and 99% perspiration simply means to me that usually one person or a few have the spark of an idea and then it takes many more people working hard over a period of time until the rest of us get it. In all endeavors, we all are both leaders and followers at some point in time. The concept of Universal Wellness is not new, but it certainly is becoming a BHAG with many leaders and many followers of Natural and Functional Medicine.
Mehmet Oz (Dr. Oz) and I have a similar BHAG. To put ourselves out of business. Universal wellness will do that. Continue reading
Wendy’s #1 Life Rule: Simplify!
Keys Products Have Many Uses!
We design products that can simplify your life. At Keys we think differently!
Over six years ago, when we started designing and manufacturing skin health products, we had a fundamental belief that we could invent products that would solve skin issues and make people feel good. We were inspired by our imagination and explored the use of revered healing natural ingredients so that each of these products effectively would have more than one use. We believed they should be simple, safe and make life less complex every day. What a concept and it is our reality! Continue reading
We are pleased to announce the next generation sprayer head for our RediCare product. The innovations for this new design development are a finer mist spray, more even and less pressure required to operate and a new integrated locking mechanism.
Most people quickly notice the new locking mechanism. The prior sprayer used a “wishbone” clip that kept the pump from operating while in a bag, backpack or pocket. The problem with the old design is that the small clip was easily lost. In the process of developing the next generation sprayer, we sought all the new features plus an integrated lock. As simple as it seems, it took us a long time to bring the design to the market.
Below is a short video that shows the operation of the locking latch. Merely push the button from the right of the pump to open the sprayer for operation and a second push from the left to latch it closed and prevent accidental discharge of the pump. Continue reading
Gathering Thyme is a new community herb shop and holistic health education center focused on providing Marin County and the Bay Area with exceptional natural healthcare products, education and support. “Keys is very excited to add Gathering Thyme to our reseller list because they are true trusted advisors in their community,” said Wendy Steele, Keys CEO.
In the retail shop you will find a wide selection of high-quality locally-sourced herbal products including the very best in bulk herbs, teas and spices; Western, Chinese, and Ayurvedic herbal formulas; practitioner-lines of dietary supplements; a terrific selection of organic face and body care products for women, men and children; a large selection of new and used natural healthcare books; bulk salts, clays, and body care products; and herb and health related supplies and gifts.
New book, “Chemical-Free Skin Health” premiered at the California Women’s Conference.
Keys creates ECO Island.
Keys product chosen by Maria Shriver for second year in a row for speakers’ gift bag.
Long Beach California, October 25, 2010, California Women’s Conference. “Chemical-Free Skin Health” is a new book written by Keys founder and Chief Technology Officer, Bob Root. The book is the first written by a natural products industry formulator to help users make better buying choices for safer cosmetics and safer personal care products. Bob Root offered, “I wrote my book because I realized that many people want safer cosmetics and safer personal care products, but they did not know how to go about making buying decisions. I created ‘Chemical-Free Skin Health’ to give people a sort of users guide to help make better choices. I ask my readers to Stop, Challenge and Choose! I want them to stop buying products that can harm them, challenge conventional thinking and choose the right solutions for them in a quest for better skin health by using natural products.”
Bob Root, An Unlikely Formulator!
Chemical-Free Skin Health!
Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book will be published in early October and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for last years Women’s Conference for the speakers gift bag. This year, she chose Keys Solar Rx for the speakers gift bag.
The book, titled “Chemical-Free Skin Health” with a subtitle of “Stop • Challenge • Choose” will be published by Orion’s M42 publishing company and will be sold on the show floor by Vroman’s bookstore. Bob will be at the show signing the books.
Keys will be exhibiting in the newly created section called the “ECO Island” which features green sustainable products. For those attending, Bob and Wendy will be in the Keys booth along with Kathleen Beaton, Hollywood makeup artist and writer of the Foreword for Bob’s book. Kerry Malouf, motion picture makeup artist and beauty editor for Malibu Magazine will also be in the Keys booth in the ECO Island. Continue reading
Comments of the personal care industry, by Bob Root, Keys CTO
“The world is a changen,” is an old southern phrase. It generally means that new things continue to appear at a little to fast a pace. The concept of safe cosmetics does not fit into that phrase. I believe we are actually returning to the basics and our roots from not a too distant a past.
Our first lotion was a refined version of one my grandmother created. She taught me to make a very fine lotion that she used to simmer on the pilot light (Google ‘pilot light’ if you are under 40) on the stove. She had long since passed-on by the time I started Keys, but I remembered the formula and process. Very emollient, Tortuga rivals the department store brands at a fraction of the price. Why, because it is all natural whole ingredients and not 50+ chemicals designed to mimic a real natural lotion. Continue reading
Triclosan: The Biocide that Creates Super Bugs?
By Bob Root, Keys Technologist
Chemical Warfare Chapter 12: Biocides: Indiscriminate killers that create super bugs?
For almost two years, I have been working on a book draft titled, “Chemical Warfare.” It is a book focused on simplifying information about personal care and household products uses and concerns for public safety. As I studied, I realized how much hearsay there was in the industry. Taking a scientific approach, I turned to the research community for insights and facts…as best as they are. Part of my dedication was and is to release information that is important in real-time. Books, after all, are merely a snapshot in time and pale in comparison to real-time information gateways like our blog.
FACT vs FUD is a chapter in this book as well as an article on this blog. In this overly inflammatory news based society of ours, my resistance is to publish anything that is not based in research. Continue reading
In a world of fast paced communications, we continue to try to simplify, condense and corral the information we present in a way that helps clarify not only our position, but that of the natural products industry. Over the next few month, we will continue to simplify all that we present to be in one place. Here!
The Clean Green Cafe offers both a chat forum and a blog. These are now condensed to this location and available on the tab bar above.
The writing style will continue to be firm, frank and friendly bringing all of what we can find out that is going on, the trends and our opinion of things.
The Clean Green Cafe will also continue to be a place where we aim to inform. It will also be the home of the new book being written by our founder, Bob Root, titled “Chemical Warfare!” a story about the natural products industry from an insiders perspective.
Ele Keats Actor Artist Keys Fan!
When we started Keys, we began small with a few products and some real fans. Our core belief is that products should solve problems and make people feel good about themselves and what they are using in and on their body.
As we have grown, we feel it is time to honor some of those that we have helped, have been with us for a long time and those using our products in unique applications.
Featured Keys Customer: Ele Keats, Hometown: Hollywood California
Keys was born from a need for natural skin care products the likes of which did not exist before we started. Our founder, Wendy Steele, survived Melanoma and her story of her road to recovery was littered with prescription products that almost worked. The trauma showed her the clear vision need for products that really worked to solve skin problems. Because they are natural, they also made her feel good with a new youthful appearance and Continue reading
It is that time of year again when the various sunscreen reports come out.
The Environmental Working Group 2010 Sunscreen Report is out a couple of months early.
Once again, Keys Solar Rx receives great marks in the Moisturizer with SPF category.
I offer the title above with a great deal of respect for this years EWG 2010 Sunscreen Report. I use the colloquial title because for the first time I feel there is a report that we can all read and understand. Good on ya EWG for making something that we can read and learn as well as drill down for the details.
This year there are some interesting changes in the report that might not be very apparent, so I will try to hit some highlights to simplify it for you. Most notable is that the ranking system is gone and it is a very clear, concise easy to read educational document. Continue reading
We always endeavor to report on things that we know based on facts or studies. This small review is most definitely and opinion piece from us, so you should form you own opinion by reading the links and watching the various videos available at the links.
Keys Review, Toxic America
Well if you missed it, the CNN series with Sanjay Gupta titled Toxic America was quite good. Continue reading
As a part of my ongoing series of looking at the Dirty Dozen Chemicals shown to provide elevated cancer rates in people and animals, in this article, I outline why we do not use parabens leaving the judgmental diagnosis to the NGO’s attacking them. The Dirty Dozen Chemicals are a list of 12 developed originally by the Marin County Cancer Project which at the time, had the highest Cancer Rates in the US. Followed by Search For The Cause and Teens Turning Green the list is now designated the Dirty Thirty.
So, are parabens good guys or bad guys? Both it seems and there is a why we do not use them as well.
Below is a scavenged description of parabens from Wikipedia. On the surface and from a chemical perspective they do their job. Many chemists and companies support their use based on a belief of safety. I believe that they are looking at the wrong reasons for safety.
Our society seems to primarily look at safety as, “will what we put on our skin hurt us directly?” I believe that we should be looking at whether it hurts us based on contact and will it cause something else to hurt us because of it. Continue reading
Ingredients, Skin Deep Report and Everything Else…
Musing from an interview with Bob Root, Keys Care CTO
I recently took up Storm Chasing as a hobby… Just kidding although I feel like one of those guys chasing Tornado’s in the Midwest when it comes to the natural products industry.
I was recently on a conference call with various members of the Natural Products Manufacturers Association enraged about a change that the EWG had made in the rating of Vegetable Emulsifying Wax from a 1 to a 4. The tone was angry because as Compact Signers, we were not given a why, who, what or a heads-up at all to the change. As of the time of the call, no one knew why the ranking was changed, who provoked it or the reason for the change. Normally, I would not address this here on our blog, but there has been so much uproar at the consumer level that our customer service, sales and marketing teams asked for some clarity. The title of this article maybe should have been Williams Shakespeare’s, “Much Ado About Nothing!”
We have always published our product labels on our website. Admittedly they have been a little hard to find and took some work. As a part of the evolution of our website and our dedication to simpler more informed content, we have created a page on our blog dedicated to our products from an informational standpoint. The page on the main menu bars above and to the right show a new category called “Keys Products.” As we add information, it will appear in this category and as a brief article like this one.
So, now all of our label art in flat pattern is available to be viewed by clicking this link or the label image herein. You can also go to the category page and click the link there to see these labels.
You will also notice that we are beginning to add recycle symbols to our labels. Many of our containers are made in the EU and do not have mold recycle marks. These packages are fully recyclable. We are adding the symbol to all of our labels as an assurance. As we add the symbol, we will update the label art page above to reflect the changes.
The EWG just released a report on Fragrances. Below is a part of the report and links to read the entire report.
What is important to understand is that these same secret ingredients are used in personal care and household products. That familiar brand fragrance of Tide, Dreft and dryer sheets come from fragrance developed in the same process as the cologne’s and perfumes listed in the EWG Report.
This report is not startling to us, but it will be to you. It is clear and concise as well as very easy to understand. Simply if it has a long lasting smell, it is a good chance that your products have some of these secret ingredients that are talked about in the report.
This morning our chief scientist, Bob Root, was a featured speaker on the industry call hosted by the Product Stewardship Institute. Continue reading
Wendy Steele, Keys CEO
UV “B” Chic and UV “A” Wise Video
After the shock of being diagnosed with Melanoma Skin Cancer and the aftermath of dealing with all the chemical in my life that cause my skin disorders, the reality set home pretty quickly. My skn could never again be exposed to prolonged UV events. Growing up with a golden tan every summer, sailing the Chesapeak Bay and living in San Diego on a boat caused me to rethink my lifestyle. Moreover, it caused me to become a advocate and spokesperson for UV and sun avoidance.
Yes, we make one of the finest sunblocks in the world. Consumer Reports said it was the most effective. The Environmental Working Group said we are the safest. Still, my advocacy is education to stay out of the sun, wear a UPF rated hat and clothing, wear sunglasses and then cover exposed skin with sun protection. Strange that a sun protection company would say cover-up…not really! Every day throughout the world, people die from Melanoma. Many do not realize it until it is too late. I dress the way I do and take the sun seriously because my life depends on it. Continue reading
By Wendy Steele, Keys CEO
A few years ago when I fell and sprained my ankle, I had to send Bob to Santa Monica CA to meet with 300 Hollywood makeup artists. The trip was to introduce Eye Butter as a natural alternative to eye foundations and creams. Our message then and now was that natural products no longer needed to be a compromise. Our message was and is that Eye Butter, Luminos and Solar Rx actually make people look good on and off camera. Not just for the Red Carpet.
Most of you know that Bob is my business partner and also my husband. Since I was then on crutches and unable to travel, it was hard to send him to be with makeup artists which were mostly beautiful women with “the natural look”. As the story continues, happily, Bob’s connection with these women did not end with the event in Santa Monica. The relationships have strengthened and multiplied to where most of our beauty advisors are makeup artists and actors. And during this journey we have learned so much from them not only about on-camera results with Keys products, in addition many have become such good friends of Keys through our relationships with them. Truly, they have become my friends as well. Many attending a surprise birthday party for Bob at the Reagan Library in Southern California.
Traditionally, products are endorsed by celebrities by being paid to do so. Not only can we not afford to do this form of endorsement, but it is generally against our philosophy. Beauty is a relatively new market sector for us and most of the clear cosmetic product advancements came from our association with some very creative makeup artists. Continue reading
Dirty Dozen Chemicals: SLS
By Bob Root
Many people that I meet ask me to describe why I do not use certain chemicals. I tell them that my reasons are practical not political. I generally explain in three to five pragmatic reasons why I do not use certain ingredients. Most encourage me to offer my simplified reasons, so I am beginning to undertake why we do not use certain ingredients. In this series of article, I will start with the Dirty Dozen. Continue reading
Acne Solutions. Real or Unreal?
By Bob Root, Keys Technologist
There are many acne treatments on the market promising a quick result. They work quickly and as quickly, the skin rebounds, for most with, with a vengeance.
We receive a lot of emails from people wondering what we have for treating acne. Ironically, Keys is in business because of acne treatment. More about that later.
The major quick fix for acne has been the same since the 1920’s. The chemical is called Benzyol Peroxide. Benzoyl peroxide is an compound in the organic peroxide family. It consists of two benzoyl groups joined by a peroxide group. Benzoyl peroxide is used as an acne treatment, for improving flour, for bleaching hair and teeth, for polymerising polyester and many other uses. Continue reading
New Eye Butter
Softer, smoother and more effective anti-aging properties
By Bob Root, Keys Technologist
Eye Butter is now better butter. The ingredients are the same. The amount of each ingredient has not changed. Two of the processes in making Eye Butter have been changed to increase its efficacy and soften the consistency while also being smoother.
Galleyon Mini Naturally Antibacterial Foaming Castile Soap, 50 ml (1.69 oz)
Our customers have asked and asked for a smaller purse size version of Galleyon. The problem has been finding a foamer mechanism small enough and durable enough for the high levels of natural spearmint essential oil that we use as our major antibacterial agent.
Great for the pocket or purse during flu season, Galleyon was first developed for professionals that wanted an antibacterial soap, but without the harsh biocide chemicals. Doctors, nurses, chefs and many other professionals are required to wash their hands many times a day. The harsh chemicals in all antibacterial soaps left their hands cracked, chapped and irritated. Using Galleyon as a primary soap or as a second wash preserves the antibacterial action while adding oils to sooth the skin. We now believe that the Tricosan’s used in these antibacterial hand sanitizers and soaps may contribute to elevated cancer rates in people and pets. Equally, we have a concern that these agents when used also destroy the probiotics on the skin. Galleyon works by deep cleaning and removing bacteria versus destroying it. In our own tests, we have found that the bacteria count is substantially reduced with Galleyon while not harming the skin or destroying the skins probiotics flora.
Research links school air quality to school cleaning supplies
Keys Note: Although we are a natural skin remedy and health company, we have long said that many skin disorders are misdiagnosed and caused by chemicals in household products. Because this report is about schools, on the surface, do not dismiss this report when choosing your household cleaning products. Especially your laundry detergents that come in direct contact with your skin. At Keys, we believe that 95+% of all household cleaning products contain harmful chemicals to humans and pets and cause over 75% of diagnosed skin disorders. Our belief…What’s yours? Please read this summary and the linked report for your own well being!
EWG, November 6, 2009: Cleaning supplies used in 13 large California school districts release an airborne brew of chemicals, including a number that have been linked to asthma or cancer by state and federal health authorities. Tests of 21 cleaners from these schools conducted for the Environmental Working Group found that when used as directed, the products released six chemicals known to cause asthma, 11 contaminants that are known, probable, or possible cancer-causing substances in humans, and hundreds of other compounds for which there is little or no hazard information.
As the Keys formulator, I was asked to attend this year’s California Women’s Conference to answer questions and talk to the press and celebrities about our line of chemical-free skin care products.
I arrived in LA last week. It is always a home coming for me. This year was the same, but different. After all, I was going to be hanging out with 22,000 women in one of my favorite towns, Long Beach.
It is about four hours until the festivities begin and the energy here is heavy heavy supercharged and electric. I will be adding things after the conference here. We go from 4pm to 9pm tonight and then 7am to 5pm tomorrow. So, I am not sure exactly when I will be physically able to share impressions.
By Wendy Steele, Keys CEO
So what happens when over 20,000 women convene at a special conference in Long Beach CA hosted by The People’s Governor, Arnold Schwarzenegger and California First Lady Maria Shriver? Well, we are about to find out! Keys is excited to participate in the CA Women’s Conference events on Monday October 26 and Tuesday October 27. During the event, Keys is exhibiting with one of its LA based retail partners Lavender Natural Beauty. If you are in Long Beach, please visit with us on site at the conference in Booth 846.
I am struck by the great potential for thousands of women who I believe will be inspired by what they hear, see and feel in the next 2 days. Perhaps the greatest gift is listening to others passionately share about the defining moments in their lives. Recognizing defining moments, on the job, with their health and at times of great loss and great celebration is a monumental step to helping women to find their voices. During the next several days, I look forward to hearing from thousands of women, individually, as they share their own defining moments and speak out about what is most important to them to fully live their lives.
More later from the Night at the Village Event and tomorrow’s events! Continue reading
Blogging Debunking – Federal Style
By Bob Root, Keys Technologist
And it did not take a Michael Moore Film….
The Federal Trade Commission (FTC), protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers and celebrities to clearly disclose any “material connection” to and including payments for an endorsement or free product.
This is the first time since 1980 that the FTC has updated its rules on the use of endorsements and testimonials in advertising. In addition to covering bloggers, the new FTC rules state that celebrity endorsers can be held liable for false statements about a product, and all endorsements must include results consumers can “generally expect.” Previously, an advertiser could cover their claims by the disclaimer “results not typical.” Continue reading
By Bob Root, Keys Chief Technologist
When I am in front of customers, doctors, estheticians, makeup artists, actors and cosmeticians, the question is always the same. “When is Keys going to create a makeup line?” My answer is when I can find safe ingredients that have the right colors and staying power.
I began looking at traditional makeup about four years ago. I studied conventional makeup products as well as the mineral makeups. What I found in common was a group of minerals and compounds that are earth derived from oxides or rock ground into small particles that are suspended either in a cream, lotion or dry powder base.
Upon further investigation, I found that many lipsticks, eye shadows and tints all contained lead, mica, silica, iron oxide and even some minerals that have low dose radiation. When I discovered this, I wondered why the mainline companies producing makeup did not use berries, extracts, plant parts and other safer ingredients. As I studied further, I realized that using the “more natural” ingredients did not work nearly as effectively as their mineral alternatives. Why? The answer is that most non-mineral colors are weak and have low staying power. Most mineral based makeup’s are opaque in nature where fruit based colorants are more transparent and are water soluble.
How Does Luminos Work…A new generation of makeup by design.
By Bob Root, Keys Technologist
Authors note: Everywhere I go, women and men come up to me say, “Show me that Luminos thing you do?” What they are talking about is a little illusion I do with Luminos that is more than an illusion. I turn my hands, palms down, show them the back of my hands and then rub Luminos on the back of just one hand. Two seconds and I show them the back of both hands again, side-by-side. The Luminos hand is clear, smooth and any redness is gone. I move from one lighting area to another to show them that the illusion remains in any light. Then I explain how a TV show inspired its creation. Invariably, the first question is, “How did you do that.” I answer…Magic!
Painting Faces: Luminos Background – How it began!
Keys was thrust into the Hollywood scene with our Eye Butter. Invited to present Eye Butter to 300 Hollywood makeup artists I was exposed to a lot of industry jargon. What struck me the most was that the makeup artists referred to themselves as “face painters.”
As Eye Butter grew in popularity, I realized that we had something different. Eye Butter was different than anything else because it softened, illuminated and brightened the eyes. Makeup artists liked it because they kept telling me that it’s like a clear foundation that hides defects without covering the skin…Eye Butter grabs the makeup and holds it lighter and longer.
I really did not take notice of until a makeup artist asked me to create a new product for a new TV show. Continue reading
One of the premier conferences every year for and about women is the California Women’s Conference hosted by Maria Shriver and the Governor of California. This year, Keys was honored to be invited as one of the sponsors of the conference being asked to have our Luminos be included in the speakers’ gift bags. Many conferences permit vendors to buy their way into participation. For this conference it is an invitation only honor that delighted us to receive.
There will be 118 speakers from the entire globe that includes Sir Richard Branson, Kelly Preston, Maria Shriver and numerous noteworthy speakers. Click Here for a complete list of speakers.
The conference covers a wide array of topics and is a concentrated two day event. Keys will also be partnering with some of our retailers in Southern California and will be exhibiting our full line of products.
Key Luminos continues to gain momentum as one of the hottest products in the Hollywood TV, Motion Picture and for Television Commercials. The illusionary effects and glowing skin resulting from Luminos has caused quite a stir from the like of “LA Candy” and is well known by director of photography and makeup artists in the industry. No surprise it will be a significant part of this year’s gift bag to every speaker.
By Bob Root, Keys Technologist
One day when I was young, I was reading an issue of Popular Science Magazine with a story about a bold project to put man into space. I was so excited. Like many young people, I fantasized about flying in space. I became an avid follower of early rocket pioneers and awaited the day when the first manned rocket would launch.
A few months before the first test launch was to fire, my mother, in sheer terror, headed for church to join other devoted to pray for the salvation of mankind. When I asked her what it was about, she exclaimed that “the world will come to an end when that damned rocket punctures the sky.” …”We have to prepare by praying for our salvation.” This was a defining moment for me because I did not believe her fears or the need to pray for my salvation. I found this belief so curious and it probably set my life’s course in technology. I wondered how people could make stuff up and spin into a mass fear of destruction.
by Wendy Steele, Keys CEO
I did a double-take when I read some hoopla about a drug company suing a cosmetic company over an ingredient that they both touted as a miraculous eyelash growth ingredient. Then I saw a commercial where a celebrity was touting the growth of her eyelashes to taking this prescription topical (never mind all of potential side effects they mention)? YIKES!
I thought about my teen years, as that was when my eyelashes started becoming the focus of my attention and quest for “beautiful long lashes”. Being the only girl with two brothers, I was distressed and annoyed that both of my brothers had full, long and lush eyelashes and I did not! It just didn’t seem to be fair! Like so many women, I resorted to using so-called lengthening mascaras, lotions, potions and eyelash curlers, at considerable expense.
Then about three years ago I started to notice new lash growth and less eyelash loss. I was determined to figure out why—and then it became more and more interesting….
Congratulations to the Weeds team for all your Emmy Nominations!!! Special congrats to Mary Louise Parker, Elisabeth Perkins and the entire Weeds team.
Keys on Weeds
Well we think it is true. We heard from an informant that Keys will be featured on Episode 10 of the hit Showtime Series “Weeds.” We have been working with the team using Solar RX and Luminos along with some of our other products. Rumor has it that some of our products will be seen during the episode in a bathroom scene.
Keys has been extremely popular in Hollywood because our Luminos and Solar Rx provide a soft focus effect for the skin. This illusion of reducing fine lines and smoothing the skin is especially important in the world of high definition photography. Keys has been used now in a number of television commercials, motion pictures and TV shows like Weeds
Airless Pumps versus Tubes
By Bob Root Keys Technologist
I am often asked the question of why I chose airless pumps for our products over traditional tubes. Well, there is no simple answer, but a series of reasons that we chose this very advanced technology developed in the Netherlands along with our design team. The most important reasons are health, safety and cleanliness of the product. True, tubes are less expensive, easier to fill and more common. The problem with tubes is that they were never designed for natural products. Continue reading
Miracle product? Could Be!
RediCare is certainly, a product that has touched so many people and pets in a positive way that we just had to write this article.
Keys RediCare offers solutions to skin disorders, internal disorders that cause the skin to react, itch and breakdown. For sunburns, burns and scrapes, RediCare performs equally as well. RediCare is a natural insect repellent and much more. It all begins with the story of how RediCare became such a universal product. It was born from inspiration, a natural disaster and the people and the animals that suffered from exposure to chemicals, poisons, exposure and pollutants.
The Keys RediCare story is as important as what the product does for people and pets today. Born as a result of Hurricane Katrina, the early search and rescue teams came back with skin disorders, poison ivy outbreaks, raw skin, burned chemically and from the sun. The irritations were both visible and wide spread. The search and rescue team members, handlers and their dogs were suffering long after the weeks they spent in waist deep water that was polluted with gasoline, industrial chemicals, natural toxins, waste and everything imaginable. Members of the Continue reading
New Gluten-Free book by Elisabeth Hasselbeck of “The View” ABC Television Talk Show has featured Keys Solar Rx in the book. Keys Solar Rx has been listed as the most effective moisturizing sunscreen by the EWG , Consumer Reports and is now featured by Elisabeth because it is also gluten-free. Continue reading
Solar Flare – What you don’t know can kill you!
Whitepaper by Wendy Steele, Keys Founder (updated from 2007)
Your skin is the first thing that people notice about you—at every age! We often take it for granted. The fact is we rely on our skin health to protect us every day of our lives, as the body’s first defense from the damaging effects of the environment.
What you choose to do to your skin has everything to do with the skin results that you will get. Everyday, people use soaps, scrubs, gels, toners, lotions, creams, skin lighteners, brighteners, faders—and the list goes on! Most of these products contain chemicals that can sensitize, irritate and even weaken the skin.
The absolute worst culprit for lifetime damage and irritation of the skin is the relentless everyday effects of solar radiation. How much time you’ve spent on the beach blanket or at the pool in your lifetime does make a difference in how your skin looks today. In the case of melanoma skin cancer, if not detected early it can kill you.
It still astounds me when I hear someone say; “I’m just working on getting a base tan” as if it is good for you! How did an entire generation flock toward the beach with the belief that the sun was good for you and act as if tanning was healthy, attractive and desirable?
Circa 1960’s- 70’s Tanning culture rides the wave
Picture a sun-drenched California beach with young muscle builders, beach babes and surfer dudes. Back then, the “Ho Daddy’s” were actually the want to be surfers that hung out on the beach, in hopes of cruising with the beach babes. The genuine surfers didn’t care about all of the beach hubbub; after all they really just wanted to catch the perfect wave and hang ten.
By Bob Root, Keys CTO
I spend 300 days a year on the road, out and about with our customers, retailers and at industry events. I receive numerous questions every day. The majority are inspiring and educational for me.
Almost daily, though, I receive questions that relate to opinions expressed by some people or companies that are not based in fact, and literally scare people. They strike fear in people and I wonder what motivates these fearmongers to use negative marketing to further themselves or to try to elevate themselves in other peoples’ eyes.
We see both companies and journalists using fear tactics to try and sell themselves, products and publications. We call this the FUD factor. FUD stands for Fear, Uncertainty and Doubt, and this combination is the antithesis of facts. I see ads, blogs and opinions that border on criminal irresponsibility, because their content will often scare people so badly that they stop using their prescription products, thus threatening their lives.
Once again Keys Solar Rx tops the best and safest sunblock on the Environmental Working Group 2009 Sunscreen Report. Now two years in a row, Solar Rx tops the Moisturizing Category for the safest and most effective sunscreen protection. Wendy Steele, Keys CEO said, “I am thrilled for Keys to be #1 again. I am even more thrilled for the people this report will touch because the EWG has refined this years report to be a significant tool in the prevention of skin cancer in children and adults. By seperating Beach and Sports for everyday sun protection, creating the Mosturizer with Sunscreen category is profound and a huge leap for the advocates of sun protection and sun avoidance. As an Inner Circle member of the Skin Cancer Foundation, I am so proud of this years EWG Sunscreen Report and want to extend my appreciation for the dillegence of the EWG Team! The members of the EWG team that created this report can leave for their 4th of July holiday knowing that they will have saved countless lives. Good On Ya EWG!”
Here is the link to the EWG Sunscreen Moisturizers with SPF protection listing
Some significant point in the EWG Sunscreen Report are listed below
Bob Root, Keys Founder and Technologist was interviewed by Beth Greer, author of “The Super Natural Home” on her radio show, The Super Natural Mom, yesterday. The broadcast was live and can be heard by click the link below or the download link. (large file, so we do not recommend downloading). There were a number of subjects discussed including the meaning of the word “Natural” and “Organic” in the safe cosmetics market as well as misuse in the traditional over-the-counter skincare market. Also discussed are some of the chemicals commonly used by skin care companies and the potential health hazards.
Played: 0 | Download | Duration: 00:58:00
by Bob Root
Clean, Caring, Concerned and Diligent!
Everyone want to know these days what is in your products, what is not in your products and how does the making of your products effect the environment. I thought it might be lighter to use the title Green Piece with an ‘i’ because that is what the PR people call the eco statement that a company offers. Often these are full of $5 dollar words and platitudes. So, I have attempted to inform here without using too many words or big words that have no meaning. I am sure I have missed something, so make sure you use the comment box to ask me your questions.